Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.
Russel Wohlwerth, principal, Ark Advisors, and Gerry Preece, senior consultant, Ark Advisors, discussed how marketing procurement and agencies can work better together.
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
Kelly Dempski, Director, Accenture Technology Labs, discussed the importance to organizations in building a social commerce capability roadmap to navigate the increasing socialization of commercial transactions.
Chris Bacon, executive director, global director of advertising and sponsorships, Morgan Stanley, discussed her organization's search for a new agency during the recent recession.
John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.
Dan Jaffe, SVP, ANA, updated the ANA’s Digital Marketing Committee, and the ANA’s Senior Marketers Think Tank Committee, on the industry’s self-regulatory efforts in the area of online behavioral advertising and the current political environment in Washington.
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures' Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Gian Fulgoni, executive chairman and co-founder, ComScore, and Andrew Lipsman, senior director of industry analysis, ComScore, discussed ComScore's 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
Lisa Leet, account director, imc², discussed how RadioShack used social media to change the image of their brand and drive growth.
Jeff Cloud, director, customer relationship and mobile marketing, General Growth Properties, and Jennifer Piggott, director, national sales, business development, General Growth Properties, discussed how General Growth Properties has incorporated mobile into its marketing mix.
Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.
Bryan Jones, senior manager, shopping insights, PepsiCo Beverages Americas, and Tyler Murray, digital practice lead, Saatchi & Saatchi X, discussed how PepsiCo is incorporating digital into their shopper marketing strategy.
Sal Vitale, marketing, advertising and indirect services, strategic sourcing & procurement operations professional, outlined a case study in which procurement demonstrated how a well-orchestrated RFP process increased and improved alignment between procurement, marketers, and tactical agencies.
Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.
Matt Singley, corporate director of social media, Caesars Entertainment, discussed how Harrah’s Entertainment has tripled its social media team and utilized social media as a great customer service and engagement tool during the Consumer Electronics Show.
Julie Miller, director of Public Relations and Social Communications, Intuit Inc. Consumer Group, shared insights and practical tips from TurboTax about what it takes to succeed in social media
Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.
Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.