Snapshots
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Hammertime and Social Media
MC Hammer discussed how marketers can use social media to build their brands and increase the bottom line.
10 Multicultural Issues in 50 Minutes
Industry experts discussed a range of issues in multicultural marketing including internal marketing, organizational structures, advertising in Spanish, and Obama's impact on multicultural marketing.
Coors Light: Innovate with "FIRE"
Royce A. Wills, marketing director of innovation, Coors Brands, MillerCoors LLC, discussed the successful launch of Coors Light's cold activated can in 2009 and the innovation strategy behind it.
Sanofi-Aventis Agency Relationships
A presentation by John Stevens and Rich Sherwood from Sanofi-Aventis covered agency interactions and relationship management.
Small Business Insights: A New World for B-To-B Marketers
Marcy Shinder, VP, brand strategy and marketing of American Express OPEN, and Jason Rudman, director, OPENForum.com Strategy and Marketing, American Express OPEN, shared insights on the small business sector and key marketing trends in the 2009 "do more with less" economic climate and discussed the launch of OPEN Forum 2.0.
The Political Environment for DTC Advertising
Dan Jaffe, EVP of Government Relations at ANA, discussed how politics and governmental regulations impact the pharmaceutical industry.
Interactive Q&A Discussion on Health and Wellness
Jay Linden, EVP of the strategic partnership group at NBC Universal, and Andrew F. Schirmer, EVP and managing director at McCann HumanCare, discussed how GE and NBC Universal are playing a role in the nation's healthcare debate.
Delivering Returns Through Sports and Stadium Sponsorships
Kat Sloan, VP at Hill Holiday, and Barry Bluestein, managing partner/COO of Source Communications, discussed how Verizon's sponsorship of the New York Mets has delivered value and ROI and presented case studies of other sports sponsorships.
Achieving Marketing Performance
Rich Schreuer, SVP at Chadwick Martin Bailey, and Courtnie Ross, director at CMG Partners, discussed how Marketing Performance Management can help companies achieve superior results by measuring and managing their performance.
Mobile Advertising—An Advertiser's Dream or a Measurement Nightmare? Demystifying the Health of Mobile Advertising
Rebecca Barnett, director of mobile ad sales at The Weather Channel, and Jennifer Okula, vice-president of client and market development, Dynamic Logic, discussed the impact of mobile advertising and presented a case study of a mobile campaign.
Is Your Brand An Icon of Our Time?
OnRequest Images presented an imagery retrospective of brands over the last century, and a panel discussed brand leaders and their use of imagery in advertising.
Medill Student Case Studies: Best Buy and Condé Nast
Professors at Northwestern University's Medill graduate program in Integrated Marketing Communications (IMC) led their students in a discussion of how IMC learnings were successfully applied to two very tough challenges being faced by Best Buy and Condé Nast.
The New Media Mix: Connecting the Dots in a Multi-Screen Environment
Vince Messina, senior director of west region sales at Microsoft Advertising, discussed why marketers must evolve to succeed in reaching consumers across multiple screens.
CMO Roundtable: The Shift
CMOs from General Mills, ConAgra, Best Buy, and Fidelity discussed the role of the CMO in this roundtable discussion.
Kraft Case Study: Global IMC Awards and Hockeyville
Edward Bayer, director, media planning, Kraft Foods, Inc., discussed Kraft's Global IMC Awards program, which celebrates the most impactful and innovative integrated marketing campaign plans across all Kraft brands worldwide.
Media Rating Council—Ensuring Reliable Audience Measurement
Anthony Torrieri, senior vice president, associate director of Media Rating Council, presented the organization's purpose, process, and value along with recent Telephone Directory Services initiatives.
Creating Good
Global CEO of Euro RSCG Worldwide, David Jones, discussed how marketing is changing as the world's economy recovers from crisis. He stressed the importance of engagement, openness, and social responsibility.
Growth via Transformation
Verizon EVP and CMO John Stratton discussed how the company's marketing strategy has helped it transform from a landline telephone company to a dynamic wireless services company.
The Kodak Growth Moment: Overhauling an Icon
Jeffrey W. Hayzlett, chief marketing officer and vice president, Eastman Kodak Company, discussed how the Kodak brand reinvented itself in order to compete in a digital world.
Covering Your Ads: Legal Requirements for Cutting Edge Advertising
Representatives from Reed Smith, a global-relationship law firm and ANA's outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.
