Snapshots
Content Marketing Institute: Trends and Best Practices in Content Marketing
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
Brand Building Innovation in a Digital World
Alex Tosolini, vice president, global eBusiness at P&G, and Alan Godfrey, general manager, North American retail at Bazaarvoice, discussed how P&G brands connect with consumers in a rapidly changing marketplace.
Clean Break: Monetizing Content in a Multi-Platform World
Brad Harrison, vice president, marketing at Energizer Household Products, and Stuart McLean, CEO at Content & Co., discussed how Schick raised awareness and fandom for the new Schick Hydro razor through an action water sports reality series called “Clean Break.”
Driving Innovation at Kraft
Barry Calpino, vice president, innovation at Kraft Foods, discussed how Kraft's leadership made innovation a strategic priority and shared the story behind how the company has recently risen to a top-tier level of innovation performance in the CPG industry.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Innovation in Brand Building at General Mills
Ami Anderson, director of marketing excellence, health partnerships and platforms at General Mills, discussed how the company is evolving its mindset, marketing, and structure to adapt to the changing marketplace and spur innovation.
Innovator’s Panel
A panel of client-side marketers from Monsanto, Rave Cinema, and Sprint shared insights and best practices on fostering innovation.
Intel’s Marketing Innovation Award Program
Mariann Coleman, director of global agency relations and performance at Intel Corporation, discussed Intel’sMarketing Innovation Awards, which acknowledge and celebrate the outstanding work of Intel’s global agency partners.
Non-Profit Surfs the Content Marketing Wave
Alexis Henry, communications manager at Surfrider Foundation, shared Surfrider’s content marketing strategy, including how the organization communicates through Facebook, Twitter, Instagram, and the CEO’s blog.
Toyota: Digital Strategy Case Study
Kimberley Gardiner, national digital & mobile strategy manager at Toyota Motor Sales, discussed Toyota’s digital strategy behind the re-launched website.
Turning Brand Advocates into Content Creators
Rob Fuggetta, founder & CEO at Zuberance, a company that manages and powers brand advocate programs, discussed how brands are capitalizing on content created by brand advocates to build their businesses.
Walmart’s Game-Changing Innovation Approach
Stephen Quinn, EVP and chief marketing officer at Walmart, shared his team’s three-pronged approach to innovation and how Walmart is leading from the front with key initiatives like “SoLoMo.”
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, chief marketing and communications officer at the Cleveland Clinic, and Cynthia Galbincea, executive director, marketing communications, at Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Semprae: How to Market a Product You Can’t Talk About
Rachel Braun Scherl, founder of Semprae Laboratories, Inc., discussed the challenges in marketing Zestra, a female sexual health product, in a very limited and highly regulated environment.
Improving Marketing ROI by Properly Leveraging Procurement
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
Think Like Zuck: Five Business Secrets of Success
Ekaterina Walter, senior social media strategist at Intel Corporation, and author of Think Like Zuck, examined the five principles behind Facebook’s meteoric rise and the success of businesses like it: passion, purpose, people, product, and partnerships.
Agency Performance Management at Dell
Caroline Briggs, marketing director, global agency management, Dell, Inc., and Jennifer Statham, executive director, global agency management, Dell, Inc., shared a case study on how Dell approached an agency evaluation process from start to finish, including the lessons learned along the way, challenges and successes, and actionable key takeaways.
CES Topline: What Marketers Need to Know
Shelly Palmer, consultant, business advisor, and author of Digital Wisdom, gave a high-level recap of key learnings, trends, and implications for marketers from the 2013 International Consumer Electronics Show (CES).
Dirty Little Secrets of the Ad Biz: How to Get the Best Out of Your Creative Partners
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
The Walt Disney Company: Strategically Partnering with Your Agencies to Create Efficiencies
Kristin Cobuzzi, sourcing specialist at The Walt Disney Company, shared Disney’s process for working strategically to manage multiple agency partners for improved business and marketing functions.
