Ann Rubin, vice president, brand expression, global advertising, IBM Corporation, discussed how IBM has continued to evolve their "smarter planet" platform since its launch in 2008.
Jim Carey, professor of Integrated Marketing Communication at Northwestern University's Medill School, discussed the need for developing an internal business case to support integrated marketing plans.
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
Tom Finneran, executive vice president, agency management services, 4As, and Laurie Coots, chief marketing officer, TBWA Worldwide, shared best practices for marketers to follow during the agency search process.
Casey Jones, co-founder, BriefLogic, discussed the need for marketers to improve their briefing processes.
James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.
Bill Smyth, business manager, 3M Digital Out of Home Department, discussed five keys to creating a strong visual hierarchy that can help assure that your marketing messages are getting through. He also described how to use these keys to create advertising and marketing materials that get visual attention.
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.
Laura Chambers, senior director, PayPal Mobile at eBay, Inc., discussed a range of mobile payment innovations from PayPal and its development partners.
Steve Yankovich, vice president of mobile, eBay, Inc., discussed how the company has transformed the mobile shopping space through eBay's shopping and buying apps and its Red Laser program.
Matt Bristowe, Senior Producer, Prime Focus, and Richard Baker, Senior Stereographer, Prime Focus, discussed how marketers can begin to work 3D technologies into their advertising.
Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.
Sarah Robb O'Hagan, chief marketing officer, Gatorade, PepsiCo Inc., and Stanley Hainsworth, chairman and chief creative officer, Tether, discussed Gatorade's recent creative transformation.
James G. Moorhead, North America Marketing, Brand Manager Old Spice, The Procter & Gamble Company (P&G), highlighted how Old Spice used social media and the digital environment to engage with consumers on a deeper level, ultimately regaining a strong relevancy with young men and garnering one of the greatest successes for the brand yet.
A panel of industry experts, Brian Hunt, senior creative director at Yahoo!, Kevin Roddy, former chief creative officer at BBH New York and chairman of The One Club, Rosemarie Ryan, co-chief executive officer of Co Collective LLC, and Steve Wax, managing partner at Campfire, discussed how creativity impacts authenticity in marketing.
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
Martin Walker, senior director, global business policy council, A.T. Kearney, and Johan Gott, director, global business policy council, A.T. Kearney, discussed how global population shifts are impacting the global economy and the ramifications this may have for marketers.
Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.