Snapshots
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Financial Marketers Panel: Marketing Success Stories
Representatives from Smith Barney, Citigroup, Zenithmedia, and American Express spoke about the challenges facing the financial industry today.
Canoe Ventures—Redefining Television
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
The Changing Face of European Television
Frances Dovey, Interactive & Emerging Media Manager, Cadbury, and Robert Dreblow, Marketing Communications Director, World Federation of Advertisers, discussed the rise of VOD and interactive TV in the UK. The discussion featured a case study by Cadbury and the results of a WFA survey on non-traditional TV activities.
Embedded Regulators: What's Next?
Robert Corn-Revere, Partner, Davis Wright Tremaine LLP, and Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom, Inc., shared their thoughts on steps the Obama administration may take towards increased advertising regulation.
AAAA Position Paper: Confidentiality of Marketing Services Information
Tom Finneran, EVP, Agency Management Services, AAAA, shared AAAA's latest position paper on the confidentiality of marketing services information.
Living with SAG/AFTRA: What Lies Ahead?
ANA legal counsel Douglas J. Wood of Reed Smith LLP and James Dudukovich of The Coca-Cola Company gave an update on negotiations with SAG/AFTRA over a new collective bargaining agreement covering television and radio commercials.
Doing More with Less: The 2009 Marketing Mantra
Chris Charyk, Partner, MarketingNPV, shared his thoughts on the best way to cut a marketing budget, while still continuing to perform at a high level.
List Management: Mine the Hidden Gold in Your Existing Client List
William Blundon, EVP, Extraprise, shared tips for finding new and existing decision makers within B-to-B companies.
AT&T's Unique Perspective—Innovative Media Buyer and New Media Company
Chris Schembri, VP, Media Services, AT&T, discussed AT&T's marketing campaign for the Beijing Olympics and the steps that they are taking to incorporate new media and mobile marketing into their mainstream advertising.
Using Digital Marketing Communications More Effectively
Jim Garrity and Kerry O'Conner from Bellwether Digital Bridge presented key findings of surveys on digital media companies and offered actionable suggestions for working with your digital media company.
Doing More with Less: Recession Marketing
Representatives from Ogilvy & Mather shared five ways that marketers can achieve greater cost efficiency during an economic recession.
How Ten Really Bad Clichés Can Lead to Great Integrated Marketing
MaryAnn Bekkedahl, Group Publisher at Rodale, discussed ten clichés that actually work in integrated marketing.
Case Study: MassMutual—Safe Haven in Stormy Weather
John Chandler, SVP, CMO, MassMutual Financial Group, and John Wolfarth, SVP, Group Creative Director, Mullen, discussed MassMutual's new "good decisions" campaign, which launched in the midst of 2008's historic financial meltdown, but still reaped successful results for the organization.
Brand Lessons from the Obama Victory
Andrew Benett, Co-CEO, NY & Global Strategy Officer, Euro RSCG Worldwide, shared lessons from the Obama victory, which can be applied by all brand marketers.
Successful Cause Marketing for Sponsorship & Event Marketing
Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed cause marketing related to sponsorship and event-related marketing.
Agency Compensation: The Grossman Grid
The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day, Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.
Downtime Opportunity: Marketing and Media Innovation in the Great Depression and Great Recessions
Bradley Johnson, Director of Data Analytics, Advertising Age, shared his thoughts on how and where marketing and media has succeeded during economic downturns.
Key Client/Agency Relations Issues
This rapid-fire session featured a panel of industry thought leaders to discuss and debate key client/agency relations issues. Issues included the impact of the economy on business, the role of media companies in contributing ideas, and agency compensation.
Google's Strategy: Trends for all Marketers
Penry Price, VP, Advertising Sales, North America, Google Inc., shared Google's eight digital trends that are applicable to all marketers.
Getting to Great Commercial Production
Deb Giampoli, Director of Global Strategic Agency Relations at Kraft, discussed a top ten list for getting great commercial production.
