Snapshots

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Charles Schwab Creative Services Agency Model

Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.

Intel Value Based Compensation

Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.

eBay: Mobile Payments

Laura Chambers, senior director, PayPal Mobile at eBay, Inc., discussed a range of mobile payment innovations from PayPal and its development partners.

eBay: The Mobile Shopping Experience

Steve Yankovich, vice president of mobile, eBay, Inc., discussed how the company has transformed the mobile shopping space through eBay's shopping and buying apps and its Red Laser program.

Stereo 3D Post-Conversion

Matt Bristowe, Senior Producer, Prime Focus, and Richard Baker, Senior Stereographer, Prime Focus, discussed how marketers can begin to work 3D technologies into their advertising.

The Commercial Diversity Initiative

Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.

Audi: The Return on Bravery

Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.

Gatorade's Transformational Creativity

Sarah Robb O'Hagan, chief marketing officer, Gatorade, PepsiCo Inc., and Stanley Hainsworth, chairman and chief creative officer, Tether, discussed Gatorade's recent creative transformation.

Old Spice: "The Man Your Man Could Smell Like"

James G. Moorhead, North America Marketing, Brand Manager Old Spice, The Procter & Gamble Company (P&G), highlighted how Old Spice used social media and the digital environment to engage with consumers on a deeper level, ultimately regaining a strong relevancy with young men and garnering one of the greatest successes for the brand yet.

Panel Discussion: Can Authenticity and Marketing Be Friends?

A panel of industry experts, Brian Hunt, senior creative director at Yahoo!, Kevin Roddy, former chief creative officer at BBH New York and chairman of The One Club, Rosemarie Ryan, co-chief executive officer of Co Collective LLC, and Steve Wax, managing partner at Campfire, discussed how creativity impacts authenticity in marketing.

Social Media Metrics: How to Measure Your Success

Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.

2010 ANA Advertising Financial Management Conference Economic Keynote

Martin Walker, senior director, global business policy council, A.T. Kearney, and Johan Gott, director, global business policy council, A.T. Kearney, discussed how global population shifts are impacting the global economy and the ramifications this may have for marketers.

Harnessing the Agency Madness Colgate's Way

Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.

Anheuser-Busch InBev: How Should Procurement Be Measured?

Brett Colbert, global procurement manager, advertising and market research at Anheuser-Busch InBev, discussed the various roles of procurement and how procurement is measured.

Applying Neuroscience Research to Ad Effectiveness

Representatives from A&E Television Networks (AETN) and NeuroFocus, Inc. discussed the partnership between the two organizations, which allows AETN to use neuroscience technologies to track the impact of advertising on consumers.

What's Needed for Success in Market Research Today and in the Future?

A panel of market research recruiters and experts discussed the state of the market research industry today.

Cause Marketing Case Study: PerkinElmer and WEF

Jon Lese discussed PerkinElmer's sponsorship of Water Environment Federation and detailed the engagement cycle, which is key to success in sponsorship activities.

Leveraging NBA and WNBA Partnerships to Elevate a Brand

Wendy Metcalf, director of partnership marketing at Lifelock, Inc., discussed her company's highly visible sponsorships and the strategies, activation, and success of each.

New York Jets Social Media: The Launch of Ultimate Fan

Jessica Ciccone, director of corporate communications for the New York Jets, discussed how the franchise launched Ultimate Fan, a social game that bills itself as the first revenue-generating Facebook application to be backed by an NFL team.

The Shortest Route to ROI is Return on Objectives (ROO)

Paul Pednault, founder and president at Sponsorium International, and Seth Leeds, senior director at Sponsorium International, discussed how to realize even better returns by measuring the intangibles within sponsorship and applying them to partnerships. JW Cannon, sponsorship manager, financial services brand marketing at ING U.S., shared insights on navigating the formerly un-measurable waters associated with the brand's sponsorship marketing.

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