Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.
Danielle Bottari, SVP at Mediavest, outlined how her agency is advising clients to get ahead of social media trends in shopper marketing.
Dan Jaffe, EVP, government relations, ANA, discussed today's political climate and how it may impact advertisers.
Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.
Ed Abrams from IBM and Harvey Kipnis from OgilvyOne presented a list of seven steps marketers can take to become more accountable and discussed a case study on how they used analytics to drive growth in IBM's mid-market advertising.
Wells Fargo's Tim Collins, senior vice president, experiential marketing, and Edward Terpening, vice president of social media, discussed how the brand launched its service-oriented "Ask Wells Fargo" Twitter channel in the middle of the recession.
A Social Media Campaign Paves the Way for a Traditional Media Encore: Everybody Knows Somebody Who Loves A Honda!
Tom Peyton, senior manager, national advertising at America Honda Motor Co., Inc., discussed how the brand used a multifaceted marketing campaign to tap into the loyalty and passion of Honda owners.
Danielle Wolfson, senior associate manager, interactive brand communications at Taco Bell, Inc., discussed how the brand is using social media to turn fans and followers into loyal brand evangelists and advocates.
Navigating the New Normal: How Kraft Is Evolving Messaging Distribution in Today's Video Marketplace
Mark Stewart, vice president, global media services at Kraft, discussed how the brand is using aggregated narrow-casting as a bridge between broadcasting and addressable media.
David Cooperstein, vice president, research director at Forrester Research, discussed the results of an ANA/Forrester survey on marketers' attitudes towards television and video advertising.
Bob Liodice, ANA CEO and president, and Terrie Brennan, Nielsen's senior vice president, new business development, addressed a test related to brand-specific commercial ratings and opportunities in this area for the industry.
Pat Gentile, general manager, Procter & Gamble productions, The Procter & Gamble Company and co-chair, Alliance for Family Entertainment, discussed how marketers can gain greater advertising ROI and significantly increase the impact of their advertising by maximizing the value of appropriate content.
Brian Bos, senior vice president, team Detroit, Mindshare, and Jeff Plaisted, national sales manager, Microsoft Mobile Advertising, shared how Ford, in conjunction with Mindshare and Microsoft, has created a multi-screen consumer experience, that is geared toward driving people to Ford's mobile site and apps.
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, discussed how Enterprise used brand tracking studies to justify consumer marketing.
Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust, discussed how Subway is using branded message integration to better connect with consumers.
Diane McIntyre, Senior Public Relations Manager, Haagen-Dazs, and Laura Janness, Brand Strategist, Goodby, Silverstein & Partners, discussed how Haagen-Dazs took up a highly relevant cause-the mystery of the disappearing honey bees, the tiny pollinators that Haagen-Dazs depends on for nearly half of their ingredients-after experiencing declining sales and increasing competition in their category.
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
Jennifer Getson, vice president of audience research, Telemundo, shared the findings of a study on Latina consumers conducted by Telemundo and Meredith Hispanic Ventures.
Spencer Stuart's Tom Seclow and Justin Menkes discussed the concept of Executive Intelligence and the skills marketers need to lead in their organizations.
John Grosshandler, director of virtual events at Maritz, and Rob Halsey, VP of marketing innovation at SAP, discussed how companies can use virtual events to cut costs and expand the reach of physical events.