Lisa Smith, marketing competencies director, Mars U.S., and Carole Walker, director, integrated marketing communications, Mars U.S., shared Mars' strategy for integrating their communications plans.
The Kodak FAST Program: How Employee Ambassadors Transformed Kodak by Treating Everyone as their Customer
Gerard Meuchner, director of corporate communications and public affairs, Eastman Kodak Company, discussed Kodak's "FAST" program, which is geared towards creating and sharing a common set of internal operating principles throughout the Kodak organization.
Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
David R. Morse, president and chief executive officer of New American Dimensions, LLC, discussed reasons for bringing multicultural marketing and diversity to the foreground and presented eight rules for marketing to multicultural audiences.
Bonnie Carlson, president, Promotion Marketing Association (PMA), discussed the PMA's efforts to better promote and understand integrated marketing.
As minority groups increase in size, companies will have to promote diversity internally and manage it successfully. Multicultural marketers presented case studies of companies that are excelling in this area.
A panel of industry experts shared their insights on CNN's series focusing on race in America and discussed what lessons the series might hold for marketers.
MC Hammer discussed how marketers can use social media to build their brands and increase the bottom line.
Industry experts discussed a range of issues in multicultural marketing including internal marketing, organizational structures, advertising in Spanish, and Obama's impact on multicultural marketing.
Royce A. Wills, marketing director of innovation, Coors Brands, MillerCoors LLC, discussed the successful launch of Coors Light's cold activated can in 2009 and the innovation strategy behind it.
A presentation by John Stevens and Rich Sherwood from Sanofi-Aventis covered agency interactions and relationship management.
Marcy Shinder, VP, brand strategy and marketing of American Express OPEN, and Jason Rudman, director, OPENForum.com Strategy and Marketing, American Express OPEN, shared insights on the small business sector and key marketing trends in the 2009 "do more with less" economic climate and discussed the launch of OPEN Forum 2.0.
Dan Jaffe, EVP of Government Relations at ANA, discussed how politics and governmental regulations impact the pharmaceutical industry.
Jay Linden, EVP of the strategic partnership group at NBC Universal, and Andrew F. Schirmer, EVP and managing director at McCann HumanCare, discussed how GE and NBC Universal are playing a role in the nation's healthcare debate.
Kat Sloan, VP at Hill Holiday, and Barry Bluestein, managing partner/COO of Source Communications, discussed how Verizon's sponsorship of the New York Mets has delivered value and ROI and presented case studies of other sports sponsorships.
Rich Schreuer, SVP at Chadwick Martin Bailey, and Courtnie Ross, director at CMG Partners, discussed how Marketing Performance Management can help companies achieve superior results by measuring and managing their performance.
Mobile Advertising—An Advertiser's Dream or a Measurement Nightmare? Demystifying the Health of Mobile Advertising
Rebecca Barnett, director of mobile ad sales at The Weather Channel, and Jennifer Okula, vice-president of client and market development, Dynamic Logic, discussed the impact of mobile advertising and presented a case study of a mobile campaign.
OnRequest Images presented an imagery retrospective of brands over the last century, and a panel discussed brand leaders and their use of imagery in advertising.
Professors at Northwestern University's Medill graduate program in Integrated Marketing Communications (IMC) led their students in a discussion of how IMC learnings were successfully applied to two very tough challenges being faced by Best Buy and Condé Nast.
Vince Messina, senior director of west region sales at Microsoft Advertising, discussed why marketers must evolve to succeed in reaching consumers across multiple screens.
CMOs from General Mills, ConAgra, Best Buy, and Fidelity discussed the role of the CMO in this roundtable discussion.