Snapshots
Agency-Advertiser Value Survey: Best Practices for Client Behavior
Bill Duggan, EVP, ANA, highlighted some of the findings of the Agency-Advertiser Value Survey, which was designed to serve as a tool to facilitate dialogue between advertisers and agencies.
The Agency as Strategic Advisor: What is the Current State of Play?
Mike Farmer, President and CEO of Farmer & Company, discussed how agencies can re-establish themselves as strategic advisors to their clients, as well as brand and performance consultants.
Universal Studios Partnership Strategy
Universal Studios VP of Corporate Alliance Business Development, Stephanie Testa informs listeners about how they Universal establishes successful partnerships.
WellPoint Case Study: Creating an Integrated Campaign
Kelly Colbert, Director, Acquisition Marketing, WellPoint and Nathalie Sokoloff-Schaffer, SVP, Group Account Director, Publicis Dialog, discussed the strategy their teams followed in developing an integrated campaign that targeted both large and small business segments.
Centralized Production — The Future?
During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.
Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation
In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.
I Wonder Why
From a vantage point of 28 years of domestic and international advertising agency experience, including 2 years as a client and 13 years at the helm of the American Association of Advertising Agencies, Burtch Drake offered provocative and personal insights on the client/agency relationship and key industry issues.
An Analyst's View of the Media Landscape
Lauren Rich Fine (formerly of Merrill Lynch) provides insights and predictions for the advertising industry over the next year.
Joint ADM/YPA Board Meeting
Yellow Pages committee members met with board members of the Association of Directory Marketing and Yellow Pages Association to discuss syndicated research, circulation auditing, and companion directories.
What's Involved in the New Media Production Process?
Members and the AICP Next Committee discuss new media (cell phones, digital media, etc.). Includes an overview of findings regarding use of non-traditional advertising and production from the 2006 AICP Member Survey along with what the production process for new media entails and cost effective ways to produce commercials for television and the internet. Includes some budget data.
Taco Bell's Breakfast Test
Chris Miller, Taco Bell's VP of Marketing provides a short overview explaining why Taco Bell is testing the idea of reintroducing a breakfast category.
What It Takes to Be a World-Class Client
Kristin Bloomquist (SRI) discusses how you can become a world-class client. She covers the three principles of world-class clients: management, leadership, and partnership and explains how to create a team that includes all three qualities. The convergence of these three qualities creates the "sweet spot" and is the key to a great relationship with your agency.
In-House Ad Agencies: Member Open Discussion
Members of the ANA Agency Relations committee discussed the benefits and challenges associated with in-house agencies, in a conversation facilitated by representatives from Macy's, Combe, and Global Sourcing.
OpenAd.net: The World's Biggest Creative Community
In this snapshot, Jo Smith and Katarina Skoberne provide an overview of OpenAd.net, "the world's first online marketplace for buying and selling advertising, marketing, and design ideas." It offers clients access to a network of over 7,000 creatives via the Internet.
Sponsorships and ROI
Sponsorships are another marketing technique which have only been assessed through fairly superficial measures. As with PR, most of the "ROI"-type of analyses focus on the number of people who might (or did) become aware of the sponsor.
Amgen Corporate and Strategic Sourcing Overview
This presentation provides an overview of Amgen and their strategic sourcing and procurement.
Agency Compensation: Fresh Ideas and New Approaches
In this presentation, Johnson discusses value-based compensation and Anomaly's implementation of this philosophy. Anomaly is a two-year old agency.
How to Approach a Value-Based Agency Compensation Agreement
In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.
"Firm Bid" Versus "Cost-Plus Bid" Panel Discussion
In this panel discussion, three production experts talk about the pros and cons of using a firm-bid bidding process versus a cost-plus process.
High Definition 101
In this presentation,Nguyen shares the most effective technologies, including High Definition Television (HDTV) for complete end-to-end workflow efficiency.
