Snapshots

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The U.S. Hispanic Social Media Opportunity

Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Multicultural, shared key learnings on how marketers can capitalize on the U.S. Hispanic social media opportunity, as well as a case study from a creative partnership with Telemundo.

Are You Ready to Rock? Ubisoft Shares the Rocksmith Music Game Experience

Steve Carlin, senior director, shopping marketing and insights at Ubisoft, discussed how an innovative partnership with Epiphone/Gibson and Guitar Center helped Rocksmith find its audience and revive the music videogame genre.

From Promotion to Emotion: Connecting B-to-B Customers to Brands

Meredith Cherwony, senior account planner at Google, shared insights from a Google survey analysis that can help B-to-B brands leverage emotional connections to drive purchase intent.

How Brands Can Measure and Leverage Predictive Emotional Brand Engagement

Dr. Robert Passikoff, founder and president of Brand Keys, Inc., shared how emotional brand engagement can be measured and leveraged to generate positive consumer behavior in the marketplace.

How Customer Insights Transformed the U.S. Postal Service

John Huffman, director of customer insights, advertising, and creative design at the United States Postal Service, discussed how the Customer Insights group led the USPS’s transformation toward becoming more competitive in today’s business climate.

MilkPEP’s "Latte Love" Campaign Case Study

Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.

The Purchase Loop

Laura Salant, director of research at About.com, identified the six types of consumer behaviors that form a web-like path to purchase, and shared how brands can leverage these insights by category.

CIT’s Portmanteau Campaign

Daniel Infanti, SVP of marketing and advertising at CIT, and Abby Cohn, VP of marketing and advertising at CIT, presented a B-to-B case study on the brand’s innovative “Portmanteau” marketing campaign that clearly differentiated CIT from other commercial banks.

Cross-Screen Engagement: New Patterns of Multi-Screen Behavior

Ivy Esquero, global consumer insights at Microsoft Advertising, unveiled key findings from Microsoft’s Cross-Screen Engagement Study that can help marketers provide flexible, portable, and engaging content that can resonate across devices.

Deloitte Health Care: A Look at Social Media

Turner Roach, marketing manager at Deloitte, discussed how Deloitte Health Care is using social media to grow its presence as a thought leader and engage more with consumers and other stakeholders.

Hitachi Social Innovation Campaign

Lauren E. Raguzin, director of branding and corporate communications at Hitachi America, Ltd, shared the company’s strategy for brand integration across multiple channels, such as product packaging, digital, social media, and event management, surrounding its partnership with Penske Racing.

Leveraging Consumer Insights and Measurement to Create Content that Wins in Digital

Reid Greenberg, director of digital marketing strategy and e-commerce at Seventh Generation, shared insights from Seventh Generation’s success in digital and e-commerce.

Forrester Research Explains How Brands Can Build Connected Content

Tracy Stokes, principal analyst at Forrester Research, offered insights and best practices for using branded content to build a true brand.

Iron Mountain Creates a Platform to Unify Campaigns Across Channels

Katie Lillie, director of marketing shared services at Iron Mountain, demonstrated with before-and-after creative examples how Iron Mountain used storytelling and emotion to market a “boring” product.

Scripps Networks Interactive Shares Successful Practices for Multi-Platform Integration

John Dailey, SVP of Northeast region ad sales at HGTV and DIY Networks, and Kevin Paradis, VP of Northeastern region ad sales at Food Network and Cooking Channel, shared challenges and insights from delivering 360-degree marketing integration to two Scripps Networks advertisers.

Vistaprint Transitions to a Customer-Centric Approach with a New Brand Strategy

Bridget O’Brien, vice president of brand, marketing communications, and content at Vistaprint, shared how the online print provider is transitioning to a customer-centric strategy to drive growth and retention.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

National Grid's In-House Agency Response to Hurricane Sandy

Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.

Stiglin Consulting Presents Seven Opportunities for In-House Agencies

Marta Stiglin, principal at Stiglin Consulting and member of the IHAF Board of Directors, reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.

Wells Fargo: Need for Fast-Turn Production Service Led to the Creation of Studio Express

Esther Saidman, head of Wells Fargo Studio Express, discussed how the studio was conceived, designed, and built, and how it fit within the broader set of internal design resources at Wells Fargo.

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