Jodi Lipe, executive vice president of marketing at POPSUGAR, and David Grant, president of POPSUGAR Studios, discussed how the brand seamlessly combines content and commerce to the delight of their fans.
Lara Peterson, vice president of marketing, healthcare at Kaz, Inc., and Sarah VanHeirseele, vice president of digital at Blue Chip Marketing Worldwide, discussed a fully-integrated campaign for Vicks which featured a hyper-targeted mobile experience to drive moms to retailers to purchase their new thermometer during the lowest flu season on record.
Marah Lidey, digital engagement manager at DoSomething.org, and Sam McKelvie, head of mobile strategy at Mobile Commons, shared how they engage and retain teens as well as measure and expand DoSomething.org’s programs with teens via mobile messaging.
Paul Blakely, CEO of Velocity Worldwide, and his partner at NASCAR, Mike Kusak, showcased how NASCAR is working with Velocity Worldwide on a program taking place at the end of 2013 around NASCAR’s “Champions Week” that links fan engagement with consumer intelligence for NASCAR’s partners.
Kelly Peters, vice president, integrated insights and strategies at Post Foods, and Damon Ragusa, founder and chief strategy officer of ThinkVine, discussed how ThinkVine helped Post Foods to understand, target, reach, and measure relationships with their customers in a data-driven marketplace.
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Danielle Gustafson, director, digital and social media at CIT, discussed how CIT has built a social media program in the U.S. and China, despite the regulations associated with financial services companies.
Turner Roach, marketing manager at Deloitte, discussed how Deloitte Health Care is using social media to grow its presence as a thought leader and engage more with consumers and other stakeholders.
Victor Lee, vice president of digital marketing at Hasbro, discussed how Hasbro used Facebook to reinvigorate a 78-year-old brand.
Michael Muligano, vice president of creative services at Timex Group USA, Inc., discussed how a 15-person team completes over 500 projects a year and saves the company millions of dollars.
Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.
Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.
Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
John Pitts, vice president, marketing director at Doubleday (Random House), and Kevin Weafer, vice president, partner relations at Compass Labs, discussed their recent John Grisham Facebook campaign, which was launched alongside his new book The Racketeer.
Bryan Wiener, chairman and CEO of 360i and chairman of the Digital Board of the 4A’s, discussed three myths that are causing misalignment between clients and agencies around digital services and agency compensation.
Meritxell Guitart, president of Hogarth Americas, Barry Jones, CEO of Hogarth Worldwide, and Crystal Ryu, associate manager of global procurement at Mattel, Inc., discussed Mattel’s journey beyond decoupling, along with some examples of how the brand was able to reach customized solutions to various business problems.
Bill Duggan, group executive vice president at ANA, moderated a panel discussion with participants Eric Fischer, director of media services at LifeLock, George Giassopoulos, procurement director of global marketing and media agencies at Pfizer, and Steve Lightfoot, senior manager of global marketing procurement at the World Federation of Advertisers, on topics related to media procurement.