Seth Goldman, co-founder, president, and TeaEO of Honest Tea, Inc., shared insights and challenges in maintaining authenticity during Honest Tea’s innovative, mission-driven growth into a top-selling organic bottled tea company as part of The Coca-Cola Company.
John Anton, vice president and general manager of Ace Business Unit at the Valspar Corporation, shared how marketing innovation took Valspar from a private-label manufacturer to a leading do-it-yourself consumer paint brand in just six years.
Tony Pace, chief marketing officer of Subway Restaurants, shared examples of Subway’s integrated approach to marketing and advertising across the social media sphere.
The Coca-Cola Company re-invented itself and its message to connect with Millennials around the globe.
Olivier François, Chief Marketing Officer of Chrysler Group LLC and Fiat Group Automobiles, encouraged marketers to align the product with the audience, moment, and culture.
The largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.
Beth Comstock, senior vice president and chief marketing officer at General Electric, shared insights on how to grow a brand when it’s constantly in flux — and build it to last.
Debra Sandler, president of Mars Chocolate, discussed how Snickers became a global brand on the strength of one universal truth: you’re just not yourself when hungry.
In an increasingly interconnected world, Salesforce.com allowed companies to network and streamline their process of connecting meaningfully with customers.
ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
Today, “Go Red For Women” is the largest network of women dedicated to ending heart disease, which it accomplishes through storytelling and mobilizing women to take action. As a result of its efforts, more than 1.5 million women have been recruited to help the Go Red movement, and 330 fewer women are dying daily from heart disease.
Johnson & Johnson's Baby brand utilized digital consumer insights to target moms through e-commerce, mobile marketing, and social media.
Jim Scott, co-founder and managing partner of mono, discussed Blue Dot’s Real Good Experiment, which planted new chairs on the curbs of New York City to promote the one-year anniversary of the company’s flagship store.
Adam Glickman, head of EVEN Hotels at InterContinental Hotels Group, discussed the hallmarks of this new hotel brand that provides a holistic wellness experience.
Mike Hibbison, vice president of integrated media at Home Depot, discussed the company’s integrated marketing philosophy and its latest “Let’s Do This” campaign.
Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.
To better target consumers across its variety of brands, Kimberly-Clark turned to big data and digital dashboards, which helped to customize messages and increase ROI.
Rob Aksman, founder and chief experience officer at BrightLine, discussed the latest developments in smart TV that every marketer should know.
To stave off extinction, Ball Park invented a new category to target guy time.
Dick’s Sporting Goods developed deep insights surrounding sports to create meaningful content that connected with athletes and helped the brand to increase both awareness and sales.