Peter Cassat of Dow Lohnes PLLC discussed the FTC's 2009 Self-Regulatory Principles for Online Behavioral Advertising report and reviewed attempts by lawyers and regulatory agencies to balance the interests of advertisers with the privacy rights of consumers.
Sarah Armstrong, Director of Worldwide Media & Communications Operations at the Coca-Cola Company, shared the principles behind TCCC's transition to value-based agency compensation.
Matthew McCance from the Market Research Executive Board discussed the current state of research budgets in this economic downturn.
Representatives from P&G and Millward Brown discussed the results of a recent survey conducted by P&G and Millward Brown that analyzed the top 25 best brands in the world and their defining characteristics.
Jim Reitz, VP, new business development, OpinionLab, discussed the importance of listening to consumer comments constantly, so that brands are able to identify problems before news of them becomes viral.
Don Sexton of Columbia University presented three rules for marketers to live by during a recession.
Barbara Bacci Mirque, EVP at the ANA, provided an update on how Ad-ID is digitally enabling advertising asset work flow solutions, saving money, improving advertiser-agency productivity, and providing better information throughout the marketing communications landscape.
John Hamby with Marsh Risk & Insurance Services spoke about the intricacies of broadcast production insurance.
Nick Carmen, Post Production Specialist, Radiant Images spoke about the implications of shooting commercials with HD file-based cameras.
Cheryl Max at IBM discussed the system her company uses to track and analyze its event portfolio.
Representatives from Smith Barney, Citigroup, Zenithmedia, and American Express spoke about the challenges facing the financial industry today.
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
Frances Dovey, Interactive & Emerging Media Manager, Cadbury, and Robert Dreblow, Marketing Communications Director, World Federation of Advertisers, discussed the rise of VOD and interactive TV in the UK. The discussion featured a case study by Cadbury and the results of a WFA survey on non-traditional TV activities.
Robert Corn-Revere, Partner, Davis Wright Tremaine LLP, and Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom, Inc., shared their thoughts on steps the Obama administration may take towards increased advertising regulation.
Tom Finneran, EVP, Agency Management Services, AAAA, shared AAAA's latest position paper on the confidentiality of marketing services information.
ANA legal counsel Douglas J. Wood of Reed Smith LLP and James Dudukovich of The Coca-Cola Company gave an update on negotiations with SAG/AFTRA over a new collective bargaining agreement covering television and radio commercials.
Chris Charyk, Partner, MarketingNPV, shared his thoughts on the best way to cut a marketing budget, while still continuing to perform at a high level.
William Blundon, EVP, Extraprise, shared tips for finding new and existing decision makers within B-to-B companies.
Chris Schembri, VP, Media Services, AT&T, discussed AT&T's marketing campaign for the Beijing Olympics and the steps that they are taking to incorporate new media and mobile marketing into their mainstream advertising.
Jim Garrity and Kerry O'Conner from Bellwether Digital Bridge presented key findings of surveys on digital media companies and offered actionable suggestions for working with your digital media company.