Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust, discussed how Subway is using branded message integration to better connect with consumers.
Diane McIntyre, Senior Public Relations Manager, Haagen-Dazs, and Laura Janness, Brand Strategist, Goodby, Silverstein & Partners, discussed how Haagen-Dazs took up a highly relevant cause-the mystery of the disappearing honey bees, the tiny pollinators that Haagen-Dazs depends on for nearly half of their ingredients-after experiencing declining sales and increasing competition in their category.
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
Jennifer Getson, vice president of audience research, Telemundo, shared the findings of a study on Latina consumers conducted by Telemundo and Meredith Hispanic Ventures.
Spencer Stuart's Tom Seclow and Justin Menkes discussed the concept of Executive Intelligence and the skills marketers need to lead in their organizations.
John Grosshandler, director of virtual events at Maritz, and Rob Halsey, VP of marketing innovation at SAP, discussed how companies can use virtual events to cut costs and expand the reach of physical events.
Representatives from the 4A's, Anomaly, Deutsch, and Bernstein Rein discussed the issues surrounding client "bad behavior" in the agency search and selection process.
Peter Stabler, an analyst covering the advertising and media sectors for Credit Suisse, provided his perspective on the state of the agency business. Issues covered included the impact of media fragmentation, digital media, analytics, and procurement.
VTech, Meteor Solutions, and the Ayzenberg Group presented concrete best practices and actionable strategies for creating social marketing campaigns. They also discussed a case study on VTech's social media campaign and illustrated with real-world examples how the right strategy, content, and tactics can make your next social media campaign a huge success.
Rich Schreuer, SVP, Chadwick Martin Bailey, shared a case study of the Jack Daniels NASCAR sponsorship.
Changes, Challenges, Trends: What's Needed for Success in Sponsorship and Event Marketing Today and in the Future
Recruiters in the area of sponsorship and event marketing participated in a panel discussion about the opportunities available to marketers today.
Thomas Gallagher, president of Gallagher-Lee Research, and Steve Sherman, director of market research at Virgin Mobile USA, discussed how Virgin Mobile USA has taken its advertising tracking to a new level to increase the value of its studies, answer ad-hoc marketing questions, and reduce the need for additional custom research.
Christopher Hosford, senior reporter at BtoB magazine/BtoBonline.com, shared insights, evolving trends, and best practices in search and social marketing, direct marketing, and telemarketing. He also presented case studies in these areas.
Carlos Dominguez, Senior Vice President, Cisco Systems, Inc., and Marilyn Mersereau, Senior Vice President, Corporate Marketing, Cisco Systems, Inc., discussed Cisco's use of new video technologies.
Seth Kaufman, director, media strategy, PepsiCo North America Beverages, shared a case study of the Pepsi Refresh Project at the ANA's 2010 TV & Everything Video Forum.
Michael Fischer, senior vice president, marketing, Coldwell Banker Real Estate, and Dana Haase, director of consumer marketing for Coldwell Banker Real Estate, described how the company is using social media to meet consumer needs and keep a century-old brand relevant in the digital age. Protocols for crisis management in relation to social-media activity were also shared.
Representatives from Creative Print Technologies and Colgate-Palmolive discussed how automation technology can reduce both costs and time-to-market for print production.
Luisa Acosta-Franco, VP of multicultural, Farmers Insurance, discussed how the brand succeeded in connecting with Asian consumers.
Stephen F. Quinn, executive vice president and chief marketing officer, Walmart U.S., Walmart, discussed Walmart's efforts to continue to provide their customers with solutions that will allow them to "save money, live better" during this economic downturn.
Chad Vincent, president of Fiskars Brands and Spike Jones of Brains on Fire lay out the blueprint for the creation of the "Fiskateers," Fiskars' crafting ambassador program. This best practice case study not only connected the company with its customers, it increased loyalty, online conversations, and sales - and that was only the beginning.