Google Director of New York Advertising Sales Tim Castelli shares thoughts on the current trends shaping digital marketing, including the ways in which offline events drive online behavior and the importance of having your message accessible to customers 24/7.
Marketers seek to understand how consumers select brands and media. According to NewMediaMetrics, comprehending this concept rests in understanding emotional attachment and "pull." Based on academic findings about the attachment between mother and child, NewMediaMetrics provides a quantitative way to measure consumers' emotional attachments to brands and media.
Erika Nardini, Director of Worldwide Branded Entertainment at Microsoft, offered best practices for using online media to build brands.
Speakers from Media IQ shared the metrics for three types of campaigns: product versus lifestyle messaging, new campaign versus previous campaign, and multiple executions with a campaign.
In this seminar, Gillette's creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.
While there's been much talk about new types of methods, particularly value-based compensation, there haven't been enough practical applications and shared lessons/best practices. Meanwhile, spending on digital media has exploded and compensation to digital agencies requires a unique understanding.
The new president and CEO of AAAA Nancy Hill discusses topics including her vision for AAAA; diversity; the impact of technology; how clients and agencies can improve their working relationships; agency compensation; client requests for ownership of materials during pitches and more.
David Lubars is chairman and chief creative officer of BBDO North America. As he sees it, his job is to help BBDO maintain its brilliance in traditional mediums, but also create extraordinary things for clients in mediums yet to be defined.
U.S. Media Analyst for Sanford C. Bernstein & Co. Michael Nathanson provide insights into the overall health of the U.S. economy and implications for the media and advertising marketplace.
Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.
The Media Ratings Council (MRC) give an update on the progress of their audit of the unaccredited Nielsen C3 ratings and provided an overview of how the DTV transition might impact the measurement of ratings in the future.
AAAA members recently discussed the fact that some of the directory industry research that the YPA conducts might soon be changing (e.g., to more online). Larry Small, research director at YPA, provided an update during this committee meeting.
Senior Vice President of Upshot Lionel Knight defines intuitive retail and presents the five building blocks of the principle. He also discusses how companies can go about creating spaces that are conducive to intuitive retail.
S.A.B. Group instructor Francesca Kaplan discusses how effective negotiating can, increase profits and sales, neutralize difficult negotiators and their tactics, build and improve relationships, and much more.
Neil Nguyen, EVP, Sales and Operations, DG FastChannel, and Nate Frink, VP, Operations, West, DG FastChannel, discussed the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete.
The CEO of 60Frames Entertainment, Brent Weinstein, discussed the company's commitment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.
The S.A.B. Group's Francesca Kaplan talks about the importance of negotiation and how it can be used to carryout tasks including, increasing profits and sales, and neutralizing difficult situations.
MTV Networks' Bob Picunko, Vice President of Electronic Games & Interactive Products and Monty Sarhan, Vice President of Business & Legal Affairs, provided a 360-degree look at a complex multimedia deal.
The Director of Trendspotting Ann Mack shares J. Walter Thompson's (JWT) ten trends for 2008. The list provides marketers with insights on how their brand's communications can become more powerful to resonate with consumers.
Claire Edgar, Director of Marketing, Champion, Hanesbrands, Inc., and L. Lynnette Fuller-Andrews, Assistant General Counsel, Hanesbrands, Inc., discussed how Champion successfully employed Facebook to reengage college age consumers.