Snapshots

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Economic Update: Understanding Today and Advice for Spotting Tomorrow's Turnaround

At the 2009 ANA Brand Building in Tough Times and Beyond Conference, Liz Ann Sonders, Senior Vice President, Chief Investment Strategist, Charles Schwab & Co., Inc., argued that promising signs were emerging that could indicate that this recession was coming to an end.

The Creative Brief: A Road Map to Finding Gems

Carole Irgang, Founder, Red Shoes Marketing, shared her insights into what makes a good creative brief.

Dada-Data-Alpha-Beta: Loyalty Marketing in a Digital Age

Julie Bustos, Senior Partner for Interactive Systems, The Lacek Group (The Loyalty Marketing Practice of OgilvyOne Worldwide), shared the four primary principles of loyalty marketing in the digital age.

P&G's New Agency Compensation Model

Rich DelCore, Finance Director, Global Marketer, P&G, led a discussion about P&G's new agency compensation model—the Brand Agency Leader (BAL).

Merrill Lynch Case Study: Integrating Strategic Marketing Platform Across Organizations and Business Processes

Representatives from Merrill Lynch and the Boathouse Group, discussed the evolution of the Merrill Lynch brand from 2000-2007.

Pfizer's Evolution of its Creative Scope of Work

Diane M. Gibbons, Team Leader, Agency Management, Pfizer, Jim Akers, Global Category Lead, Creative Agencies & Director, WW Procurement, Pfizer, and some of their agency partners discussed the evolution of the creative agency scope of work at Pfizer.

HP Case Study: 31 Days of the Dragon WOM Marketing Program

Chris Aarons and Geoff Nelson of Buzz Corps shared the story behind their award-winning Hewlett Packard campaign.

The Strategic Sourcing Professional of the Future

J. Francisco Escobar, Founder, JFE International Consultants, led a panel discussion focused on the role and future of the procurement or strategic sourcing function.

Advertising in a Recession

Moray MacLennan, CEO Worldwide, M&C Saatchi, and President, Institute of Practitioners in Advertising (UK), shared the results of a survey recently conducted by M&C Saatchi, which broke consumers into eight groups based on their responses to the ongoing recession.

Behavioral Targeting and Privacy Concerns: Striking an Appropriate Balance

Peter Cassat of Dow Lohnes PLLC discussed the FTC's 2009 Self-Regulatory Principles for Online Behavioral Advertising report and reviewed attempts by lawyers and regulatory agencies to balance the interests of advertisers with the privacy rights of consumers.

The Coca-Cola Company Takes Value-Based Compensation from Vision to Reality

Sarah Armstrong, Director of Worldwide Media & Communications Operations at the Coca-Cola Company, shared the principles behind TCCC's transition to value-based agency compensation.

Budgeting in Challenging Times: Increasing the Return on Research Efforts

Matthew McCance from the Market Research Executive Board discussed the current state of research budgets in this economic downturn.

How Top Brands Build Shareholder Value

Representatives from P&G and Millward Brown discussed the results of a recent survey conducted by P&G and Millward Brown that analyzed the top 25 best brands in the world and their defining characteristics.

Your Consumers Are Talking, but Are You Listening?

Jim Reitz, VP, new business development, OpinionLab, discussed the importance of listening to consumer comments constantly, so that brands are able to identify problems before news of them becomes viral.

Marketing Through Tough Times

Don Sexton of Columbia University presented three rules for marketers to live by during a recession.

Ad-ID — Your Advertising Assets Should Not Leave Home without It

Barbara Bacci Mirque, EVP at the ANA, provided an update on how Ad-ID is digitally enabling advertising asset work flow solutions, saving money, improving advertiser-agency productivity, and providing better information throughout the marketing communications landscape.

Production Insurance—Are You Covered?

John Hamby with Marsh Risk & Insurance Services spoke about the intricacies of broadcast production insurance.

Shooting With HD File-Based Cameras: What Are the Application and Implications?

Nick Carmen, Post Production Specialist, Radiant Images spoke about the implications of shooting commercials with HD file-based cameras.

IBM Case Study: Understanding the Effectiveness of an Event Portfolio

Cheryl Max at IBM discussed the system her company uses to track and analyze its event portfolio.

Financial Marketers Panel: Marketing Success Stories

Representatives from Smith Barney, Citigroup, Zenithmedia, and American Express spoke about the challenges facing the financial industry today.

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