Miles Nadal, chairman and CEO of MDC Partners, sat down with Bob Liodice, president and CEO of ANA, to discuss changes to the industry and how MDC is driving optimum collaboration between its agencies and client procurement.
Gerry Preece, senior consultant with the External View Consulting Group, discussed what is preventing procurement and marketing from working together better and how the industry can fix this.
Kellie Krug, senior vice president, enterprise marketing services at Wells Fargo & Company, shared a case study on how Wells Fargo leveraged a blended agency model to launch a recent mobile banking campaign.
Patrick LaPointe, executive vice president at MarketShare, discussed the rise of analytics 2.0, which is changing marketing rapidly.
Andrew J. England, executive vice president and chief marketing officer at MillerCoors, shared how MillerCoors leverages a paid, owned, and earned media model to connect with consumers and drive sales while strengthening brand equity.
Sopan Shah, global leader of advertising and marketing procurement at Nestlé, discussed how Nestlé established a stable foundation of “selling” procurement internally, which enabled the journey to value creation and high-performance business partnerships that ultimately delivered for the company in the marketplace.
Rick Brook, senior vice president, global client operations, New York at WPP Group and chair of the agency finance committee — large agencies at 4A’s, broke down how agency overhead rate are calculated in this presentation.
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Beth Correll, director, global strategic sourcing at Hershey, discussed how a sourcing governance policy was implemented at The Hershey Company.
Jane Bedford, principal and founder of The Bedford Group, sat down with Joanne Fillion, director of creation, images, events and lifestyle at Cirque Du Soleil, and Connie Mossop, director of global commercial strategic sourcing at Bristol-Myers Squibb, to discuss shared best practices on how their organizations have achieved optimal collaboration with their agency partners.
Stuart Shlossman, consultant with Watershed Associates, outlined a five-step process for win-win negotiations, and shared negotiating best practices.
Ryan Bujeker, senior manager, global digital marketing communications at United Airlines, discussed how the airline is sharing content via social media to differentiate itself from its competitors and show travellers the improvements and investments United has made since 2012.
Lauren McCadney, senior manager, social media at CDW, discussed how CDW built a customer advocacy program through social media by leveraging loyal consumers.
Brad Feinberg, group media manager, Miller Lite, Coors Light and new brand innovations at MillerCoors, and Susan Danaher, president and CEO of DPAA, discussed how digital place-based media can be used to leverage brand awareness.
Jayne Bussman-Wise, digital director at Brooklyn Nets and Barclays Center, and Tobias Dengel, chief executive officer of WillowTree, discussed two apps developed for the opening of the Barclays Center that aim to enhance user and fan experiences while driving the core business.
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
Dante N. Mastri, global strategy and capabilities, global merchant services at American Express, discussed Shop Small Provincetown, a pilot initiative created by its PRIDE employee network to reach diversity market segments.
Matthew Rodano, vice president, client relations at The LanguageWorks, Inc., discussed best practices for marketers when executing content in foreign languages.
Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.
Maria Cristina Rios, director, multicultural marketing and media strategy at Macy’s Marketing, discussed how Macy’s total strategy has been applied to a multicultural marketing campaign focused on Hispanic Heritage Month.