Snapshots

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Production Insurance—Are You Covered?

John Hamby with Marsh Risk & Insurance Services spoke about the intricacies of broadcast production insurance.

Shooting With HD File-Based Cameras: What Are the Application and Implications?

Nick Carmen, Post Production Specialist, Radiant Images spoke about the implications of shooting commercials with HD file-based cameras.

IBM Case Study: Understanding the Effectiveness of an Event Portfolio

Cheryl Max at IBM discussed the system her company uses to track and analyze its event portfolio.

Financial Marketers Panel: Marketing Success Stories

Representatives from Smith Barney, Citigroup, Zenithmedia, and American Express spoke about the challenges facing the financial industry today.

Canoe Ventures—Redefining Television

Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.

Embedded Regulators: What's Next?

Robert Corn-Revere, Partner, Davis Wright Tremaine LLP, and Keith Murphy, Vice President, Government Relations and Regulatory Counsel, Viacom, Inc., shared their thoughts on steps the Obama administration may take towards increased advertising regulation.

AAAA Position Paper: Confidentiality of Marketing Services Information

Tom Finneran, EVP, Agency Management Services, AAAA, shared AAAA's latest position paper on the confidentiality of marketing services information.

Living with SAG/AFTRA: What Lies Ahead?

ANA legal counsel Douglas J. Wood of Reed Smith LLP and James Dudukovich of The Coca-Cola Company gave an update on negotiations with SAG/AFTRA over a new collective bargaining agreement covering television and radio commercials.

Doing More with Less: The 2009 Marketing Mantra

Chris Charyk, Partner, MarketingNPV, shared his thoughts on the best way to cut a marketing budget, while still continuing to perform at a high level.

List Management: Mine the Hidden Gold in Your Existing Client List

William Blundon, EVP, Extraprise, shared tips for finding new and existing decision makers within B-to-B companies.

AT&T's Unique Perspective—Innovative Media Buyer and New Media Company

Chris Schembri, VP, Media Services, AT&T, discussed AT&T's marketing campaign for the Beijing Olympics and the steps that they are taking to incorporate new media and mobile marketing into their mainstream advertising.

Using Digital Marketing Communications More Effectively

Jim Garrity and Kerry O'Conner from Bellwether Digital Bridge presented key findings of surveys on digital media companies and offered actionable suggestions for working with your digital media company.

Doing More with Less: Recession Marketing

Representatives from Ogilvy & Mather shared five ways that marketers can achieve greater cost efficiency during an economic recession.

How Ten Really Bad Clichés Can Lead to Great Integrated Marketing

MaryAnn Bekkedahl, Group Publisher at Rodale, discussed ten clichés that actually work in integrated marketing.

Case Study: MassMutual—Safe Haven in Stormy Weather

John Chandler, SVP, CMO, MassMutual Financial Group, and John Wolfarth, SVP, Group Creative Director, Mullen, discussed MassMutual's new "good decisions" campaign, which launched in the midst of 2008's historic financial meltdown, but still reaped successful results for the organization.

Brand Lessons from the Obama Victory

Andrew Benett, Co-CEO, NY & Global Strategy Officer, Euro RSCG Worldwide, shared lessons from the Obama victory, which can be applied by all brand marketers.

Successful Cause Marketing for Sponsorship & Event Marketing

Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed cause marketing related to sponsorship and event-related marketing.

Agency Compensation: The Grossman Grid

The Grossman Grid, developed by Neal Grossman, Chief Operating Officer of TBWA\Chiat\Day, Los Angeles, provides a tool to facilitate discussion between advertisers and agencies on the method of compensation best suited for mutual business needs.

Downtime Opportunity: Marketing and Media Innovation in the Great Depression and Great Recessions

Bradley Johnson, Director of Data Analytics, Advertising Age, shared his thoughts on how and where marketing and media has succeeded during economic downturns.

Key Client/Agency Relations Issues

This rapid-fire session featured a panel of industry thought leaders to discuss and debate key client/agency relations issues. Issues included the impact of the economy on business, the role of media companies in contributing ideas, and agency compensation.

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