Survey Research
Commercial Ratings
This survey covers the findings of an ANA-fielded survey on commercial ratings.
The Path to Marketing Accountability: The Next Step. Phase III
ANA/MMA Marketing Accountability Study, Phase III
This white paper presents the results of an exclusive 2006 ANA survey conducted in association with Marketing Management Analytics (MMA). Included in the survey analysis are actionable insights that can help take your organization to the next level. This paper represents the third phase of a multi-year study.
Measures for Success: The Integrated Marketing Communications Survey, 2nd Edition
Integrated marketing continues to be a challenge for many companies. A new survey from the ANA and Blueprint Communications could offer some relief. This white paper provides an overview of the survey results.
Emerging Media
This survey measures how ANA members are managing emerging media.
Advertiser and Agency Issues and Actions
This survey analysis explores the issues affecting advertisers relationships with their agencies based on the stage of the relationship, industry, and gross revenue.
Advertisers' Views of Agencies
This survey analysis explores how advertisers view their agencies based on industry and length of relationship.
Agency Actions to Remedy Relationship Problems
This survey analysis explores the types of actions agencies take to remedy problems with advertisers.
How Advertisers Evaluate Agencies
This survey analysis explores the types of evaluations advertisers use for their agencies.
Agency Remuneration Surveys: Global Overview
This presentation issued by World Federation of Advertisers provides a top-line review of current advertising agency compensation practices in France, Germany, the United Kingdom, the United States, Canada, Japan, China, Australia, New Zealand, and Finland. Topics covered include the use of full-service versus multiple agencies; compensation methods, rates paid; the use and effects of payment.
Integrated Marketing Communications Study, 2nd Edition
ANA and Blueprint Communications survey fielded to members of the ANA. 88 responses received. Survey explores how ANA members manage their integrated marketing communications (IMC) practices. This is a follow up to the 2003 ANA Integrated Marketing Communications Study, 1st ed.
Branded Entertainment Survey
Results of the ANA's second annual Branded Entertainment Survey.
Growth Champions: A Field Guide for the New Marketer: ANA/Booz Allen Hamilton Study, Phase III (2006)
This white paper provides important guidelines on to drive the only marketing metric that matters: growth.
ANA/Forrester Survey Results: Marketers Adding Alternatives to Television Advertising
This panel discusses the results of the 2006 ANA/Forrester Survey on television advertising.
2005 ANA Marketing Accountability Task Force Findings
This white paper presents the results of an January 2005 ANA survey of senior marketers from twenty ANA member companies intended to improve marketing accountability and to provide a catalog of unique accountability metrics to be used by industry practitioners.
National Advertisers' Views of Out of Home Advertising
This survey provides ANA members' views on Out of Home (OOH) advertising.
The State of Client/Agency Relations
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.
The Path to Marketing Accountability: A Foundational Study ANA /MMA/Forrester Marketing Accountability Study, Phase II
These materials from Phase II of the exclusive ANA/MMA Marketing Accountability Study focus on how to overcome organizational challenges to improving marketing accountability.
Print Industry Report Card
Using results of the ANA's survey on print, this white paper analyzes the strengths and weaknesses of the print medium and assesses how print is measuring up in the media mix environment.
Procurement: Blessing or Curse?
This white paper examines the results of the 2005 ANA Marketing and Procurement Survey. The survey, designed by the Procurement Best Practice Task Force of the Advertising Financial Management Committee, gauges the relationship between marketing and procurement, compares and contrasts how marketing and procurement each respond, identifies where they are best working together, notes where improvements can be made, and highlights best practices.
What B2B Marketers Need From Technology
To better understand how technology is changing the perspective and tactics of B2B firms, Forrester teamed with BtoB Magazine to survey 126 B2B marketing professionals. They also conducted interviews with more than 30 B2B marketing executives from large firms.
