Thought Leadership Series
Designing a mobile campaign? Here’s what billions of monthly signals have taught us.
These days everyone is staying connected — and doing a whole lot more — via mobile devices. Marketers are now tasked with integrating the brand experience into consumers' daily mobile lives.
Reap the rewards of dynamic advertising — it’s what consumers crave. The personalization of mobile devices demands a response from advertisers.
In a multidevice world, targeted ads help lead consumers down the purchase funnel. Three steps can help lead to effective cross-screen sequencing.
The road to alignment between marketing and IT has not been easily traveled, but big data may be changing all that. Learn best practices for CMO and CIO cooperation.
Advanced marketing analytics is the way forward. Six tips for building an analytical culture will ensure you won’t be left behind.
We are awash in data, and our ability to process, analyze, and manage this data is directly correlated to our incumbent understanding of the data’s rich value. Discover 10 best practices for a marketer's big data journey.
Agencies must have good briefs to produce good work, but many agencies say that they don’t receive the quality briefs they need. Learn how can you develop a briefing program in order to help your marketers write better briefs.
The last decade has seen an increase in the number and complexity of media channels, and many marketers now find that they are working with a larger group of agencies. It is vital that all agency types collaborate in order to get the best strategic thinking across all channels.
Marketers are turning to whole-brain thinking for better branding. Cultivating a work environment where both critical and creative thought count not only in silos but in collaboration is also a function of leadership and good management in companies.
Television has always been a social medium — and even in the era of Facebook and Twitter, TV is still the best at bringing communities together. While online is where people go to find, TV is where people experience.
Today, a growing number of Americans watch TV accompanied by a smartphone, laptop, or tablet. Networks and advertisers have figured out ways to leverage this trend to their benefit, by creating online and mobile experiences that augment both programming and advertising.
In a new media world that straddles reality and virtuality, mass media content that is accessible to many and used in social exchanges both online and off provides the Cultural Currency needed to attract, maintain, and grow our relationships with others.
Learn how a data management plan (DMP) roadmap can help marketers leverage resources to make business decisions that generate lasting results. This new solution stands to fundamentally reshape the way marketers collect, process, and deploy information for tangible customer engagement.
The “New Four Ps” (process, people, platforms, and partners) will bring brands into the next generation of marketing success. With these as a framework, an actionable strategy becomes more straightforward.
Forward-thinking CMOs are putting digital front and center. They know that using interactive media simply to shout messages at an audience as if they were staring at a TV or billboard is to miss the point of the channel entirely.
Direct marketers are tapping the power of multicultural consumers. But in creating multicultural direct mail, marketers are always faced with the question: In which language do we print our pieces?
Asian-Americans are one of the most prosperous and fastest-growing groups in the U.S. Here’s how — and why — more marketers should consider using mail to reach them.
As multicultural consumers continue to reshape the marketing landscape, how can brands harness the power of direct mail to reach them? A panel of marketers discusses the multicultural market.
Mobile devices are not created equal, and tablets may be the future of digital advertising. Learn how advertisers can take advantage of the tablet era.