Marketing Tools & Toolkits
A self-assessment to evaluate your organization from a Branding perspective.
A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
A calculator to input cost & sales variables and determines break even point and profitability.
Use this template for any corporate investment and as a formal management communication document.
Use this template to capture and report on key metrics from your business strategy plan.
Use this template to create buyer personas for the key buyers that you intend to target.
A template to document "buying stages" for each of your buyer personas.
Use this tool to determine your cost per impression across various communications channels.
Use this template to record case details, observations, insights and interpretation of the analysis.
A case study template to highlight a customer's problem and show how you solved it.
Use this template to determine readiness for the proposed changes, and to build a project plan for delivery.
Use this tool to help you measure your readiness for a major organizational change.
A template for documenting a one-page change management strategy plan.
A policy template to outline standards for acceptable staff behavior.
A template to quickly document the role and responsibilities for this position.
This will help you determine your market position with regard to value, price and market share.
A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.
A matrix that compares competing products by evaluating features and identifying differentiators.
A tool to monitor & compare key metrics of your competitors webinar activities.
Use our tool to analyze your website and your top 2 competitors based on best practices.