Marketing Tools & Toolkits
A self-assessment of marketing/business alignment in 6 key areas.
A template to create a business case for an investment in a Marketing Automation solution.
A template to write an RFP for marketing automation consulting services.
A self-assessment to evaluate your marketing automation and lead generation capabilities.
Use this to calculate the overall financial impact that Marketing Automation can have on your business.
A guide to help you understand the marketing automation software vendor selection process and to help you select the right one for your business.
A template to write an RFP for marketing automation software.
Use this matrix to compare marketing automation vendor solutions based on your requirements.
Use this matrix to obtain info about key marketing automation vendors.
Use this template to set and track your overall marketing budget.
Use this to evaluate your marketing channels based on their brand promotion quality, lead quality and cost/event.
Use this database to ensure your marketing collateral is up-to-date and well distributed.
Use this template to set and track your MarCom budget.
Use this step-by-step planning methodology and set of 30 premium tools and templates to create a comprehensive marketing communications plan.
Use this tool to evaluate how you can optimize your marketing funnel.
Use this template to identify the top market research firms to assist you with your market research efforts.
Use this tool to identify and define the decision problem (opportunity) for a market research effort.
This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.
Use this step-by-step planning methodology and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.
A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.