Video/Webinars
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Onsite Insight: 3M (Part 2)
Mauro Porcini, Head of Global Design, 3M Company at the 2011 Creativity Conference.
Onsite Insight: DreamWorks
Susan Spencer, Head of National Promotions and Marketing Services, DreamWorks Animation at the 2011 Creativity Conference.
Onsite Insight: Mars (Part 1)
Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.
Onsite Insight: Mars (Part 2)
Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.
Onsite Insight: Mars (Part 3)
Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.
Onsite Insight: Wieden + Kennedy (Part 1)
Mark Fitzloff, Executive Creative Director, Portland, Wieden + Kennedy at the 2011 Creativity Conference.
Onsite Insight: Wieden + Kennedy (Part 2)
Mark Fitzloff, Executive Creative Director, Portland, Wieden + Kennedy at the 2011 Creativity Conference.
Seattle’s Best Coffee Gets Creative with Social Media
Robson Grieve, president, Creature; Tom Yorton, chief executive officer, Second City Communications, Inc.; and a team of improv actors demonstrated how Seattle’s Best Coffee used a 24-hour live comedy show to introduce a new product line and build its Facebook community.
Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On
Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.
The Nine Unwritten Keys to Social Media Planning and Measurement
Owned and earned media make up the foundation of marketing plans today. Rex Briggs, CEO, Marketing Evolution, provided practical tools to build a plan, forecast results, and monitor and measure performance of owned and earned media.
Secrets of Activating Your Consumer Segmentation
Scott Turner, SVP of Agency/Advertiser Sales, GfK MRI, Dr. Lauren Tucker, director of Consumer Forensics, The Martin Agency, and Dr. Eamon Boyle, director of Advanced Model and Research Design, The Martin Agency, discussed how activating a consumer segmentation study can pay big dividends and presented a case study on BFGoodrich’s use of customer segmentation.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
A Brand Executive’s Perspective: Commitment to Multicultural Marketing
Tom Joyner, host, the Tom Joyner Morning Show, and founder of the Tom Joyner Foundation, led a panel discussion with a group of brand executives to address their expectations for multicultural marketing and how they are developing their brands to market their products and services through culturally targeted campaigns within the overall brand.
CARA video
CARA video
Farmers Insurance: Brand Building and Emotional Connections
Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.
Google: How to Connect with the Digital Latino at the ZMOT
Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.
Onsite Insight: American Airlines
Michael Juarez, Diversity Specialist, American Airlines, Inc. at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: Edward J. Olmos
Edward J. Olmos at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: Farmer's Insurance
Luisa Acosta-Franco, Vice President, Multicultural Marketing, Farmers Insurance Group, Inc. at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: Google
Mark López, Head, U.S. Hispanic Audience and Pan Regional U.S. Sales, Google Inc. at the 2011 Multicultural Marketing & Diversity Conference
