Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
Adrian Parker, group marketing manager, Social, Mobile, and Emerging Media at Intuit, discussed four keys to driving growth and creating authentic connections: brand DNA, organic conversations, reciprocity, and integration.
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
John Marshall, senior partner, Lippincott, shared a new perspective on how to build brands that will create breakthrough economic value in the future.
In this session Gary Elliott, former Hewlett-Packard VP of Corporate Marketing, and Dana Anderson, Kraft's SVP, Marketing Strategy and Communications, talked about the ways Kraft harnesses risk and big ideas and turns them into real projects that work.
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Julius Genachowski, Federal Communications Commission
Dan Jaffe, group executive vice president, government relations, ANA, interviewed Julius Genachowski, charmain, Federal Communications Commission in this Q&A session at the 2012 ANA Advertising Law and Public Policy Conference.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Randall R. Rader, United States Court of Appeals
Randall R. Rader, chief circuit judge, United States Court of Appeals for the Federal Circuit, addressed the 2012 ANA Advertising Law and Public Policy Conference, with discussion points including the comparison of the U.S. legal landscape to international markets, limitations on the expense of e-discovery, and issues of intellectual property law.
2012 ANA Advertising Law and Public Policy Conference Keynote: Julie Brill, Federal Trade Commission
Julie Brill, commissioner, Federal Trade Commission (FTC), discussed the FTC’s new privacy report for digital and mobile.
A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., Javier Farfan, senior director, cultural branding, PepsiCo, Inc., and Salvador Padron, cultural insights, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
This fast paced panel discussion featured six lawyers who provided their perspectives on the many issues facing the industry today, with topics ranging from social media and litigation to global advertising clearance and agency/advertiser non-compete agreements.