Video/Webinars

Onsite Insight: Farmer's Insurance

Luisa Acosta-Franco, Vice President, Multicultural Marketing, Farmers Insurance Group, Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: Google

Mark López, Head, U.S. Hispanic Audience and Pan Regional U.S. Sales, Google Inc. at the 2011 Multicultural Marketing & Diversity Conference

Onsite Insight: MillerCoors LLC

Alpesh Patel, Vice President, Multicultural Marketing, MillerCoors LLC at the 2011 Multicultural Marketing & Diversity Conference.

Onsite Insight: NBA

Saskia Sorrosa, Senior Director, Marketing, NBA at the 2011 Multicultural Marketing & Diversity Conference.

Onsite Insight: Target

David Salazar, Guest Insights Manager, Target Corporation at the 2011 Multicultural Marketing & Diversity Conference.

Onsite Insight: Toyota

David Chung, National Manager of Targeted Marketing, Toyota Motor Sales, USA at the 2011 Multicultural Marketing & Diversity Conference

Understanding Marketing Sourcing Maturity

Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.

Why Cross-Cultural Is the Wrong Approach to Multicultural

Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.

An ANA Board Discussion on Marketing Today

The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.

RadioShack: Looking Back to Move Forward

Columnist Bob Garfield of Advertising Age sits down with Lee D. Applbaum, executive vice president and chief marketing officer of the RadioShack Corporation to discuss RadioShack's digital and social media efforts.

Adobe Systems: Confessions of a Digital Marketer

In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses some of her confessions of a digital marketer.

CMO Roundtable

In this video clip, top CMOs talk candidly about engagement at ANA's Masters of Marketing CMO Roundtable Luncheon.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

Visa: Going Global “y” Local

Antonio J. Lucio, global chief marketing, strategy, and corporate development officer, Visa Inc., discussed how Visa is combining global and local strategies to achieve worldwide success.

AT&T: Leveraging the Power of Your Brand

Esther Lee, senior vice president, brand marketing and advertising, AT&T Operations, Inc., discusses how her organization is getting consumers to learn to love their brand.

Bob Liodice's Opening Remarks at the Masters

ANA's Bob Liodice makes his opening remarks at the 2011 Masters of Marketing Conference.

IBM: Approaches to Developing and Capturing Markets

Jon C. Iwata, senior vice president, marketing and communications, IBM Corporation, discussed how IBM changed gears by focusing on relevance.

It's a New Day for Weight Watchers

Cheryl Callan, SVP of Marketing, of Weight Watchers International and Nick Brien, Chairman & CEO, of McCann Worldgroup discuss how to engage with your customers in an authentic and meaningful way.