Video/Webinars
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The Power of the LGBT Market
Matt Tumminello, president, Target 10, discussed key insights into the LGBT market and how marketers have leveraged these insights effectively.
Multicultural Women as the Shape Shifters of America
Melissa Lavigne-Delville, vice president strategic insights, integrated media, NBCUniversal, discussed a 2011 study about multicultural women.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
Agency Performance Measurement and Evaluation
Bruno Gralpois, head of global marketing operations, Visa Inc., discussed how performance evaluations can be used to drive real, sustainable performance from your agencies.
Coca-Cola: Finding the Edge
Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, discussed how Coca-Cola is using mobile to spread stories about their brand.
Comcast Drives Impact and Acquisitions with Mobile Marketing
Pepper W. White, media director, central division, Comcast Cable, and Amanda Richman, president of digital, MediaVest USA, discussed best practices for leveraging mobile’s inherent local power to drive acquisition.
The Hershey Company: Using Mobile to Build a Better Business and a Better Future
Learn how Hershey utilizes mobile to support charitable causes, as well as to support their supply chain and business results and to drive their corporate mission.
Walmart: How Mobile is Transforming Retail
Greg Warren, Vice President, Creative Marketing, Walmart U.S., discussed how Walmart is leveraging mobile to engage, provide useful tools, and offer mobile commerce to their consumers through a continuous channel experience.
The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel
Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.
8 Proven Techniques for Creating New Names
Steve Rivkin, Managing Partner, Rivkin & Associates LLC, discussed eight proven techniques for generating names for new products, services, and companies.
Success in Mobile: Brand Case Studies and Latest Trends
Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Social Media: How We Got Here and Where We're Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Outpace the Competition: Five Technologies Marketers Need
Ray Velez, chief technology officer, and Pete Stein, president of east region, Razorfish, discussed a recent report about the five technologies that are changing the business landscape.
The Winds of Change: Market Research
Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.
Managing Advertising Excellence with Procurement
Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.
