Video/Webinars
Keynote: James H. Davidson
Watch James H. Davidson, Chair, Public Policy Group, Polsinelli Shughart PC, discuss the macroeconomic model for advertising that details what advertising spending brings into the American economy.
Putting It All Together: New Media and the Future of Advertising
Watch Rebecca Tushnet, Professor of Law, Georgetown University Law Center, discuss with a panel of international legal experts their judgments regarding social media, privacy law, and their past experiences with online privacy infringement.
Regulation of the Promotion of Prescription Drugs (DDMAC Update)
Watch Bryant Godfrey, Regulatory Counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration discuss what is called a “risk-based” approach to enforcing the FDA’s regulatory policies.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
2011 ANA Advertising Law and Public Policy Conference: Keynote Address
Watch Edith Ramirez, Commissioner, Federal Trade Commission, discuss the rights of the modern consumer and the FTC’s stance on payments to online advertisers and endorsers.
Actors Acting Out: SAG/AFTRA Developments
Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.
Keynote Address: Robert E. Cooper, Jr.
Watch Robert E. Cooper, Jr., Attorney General, State of Tennessee, discuss what the basis of consumer protection is and the necessity of providing the consumer with the power to choose the way he or she is marketed to.
Keynote Address: Wallace B. Jefferson
Watch this very candid and enlightening account of a personal advertising campaign by Wallace B. Jefferson, Chief Justice, Supreme Court of Texas for his keynote address at the Advertising Law & Public Policy Conference.
Building Winning Brands in a Radically Transparent World
John Marshall, Senior Partner, Director Brand Strategy, Lippincott, provided strategies for building strong brands through connections, story, experiences, and truth, as well as discussed tips for effectively reaching the future generation of consumers.
ComScore's 2010 U.S. Digital Year in Review and What to Expect
Gian Fulgoni, Executive Chairman and Co-founder, ComScore, and Andrew Lipsman, Senior Director of Industry Analysis, ComScore, discussed ComScore’s 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
Winning Customer Insights: The Cornerstone of Marketing Success
Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.
Understanding the Communication Framework: How to Accurately Predict Consumer Behavior
Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.
BBDO: Creativity in Video Media
David Lubars is chairman and chief creative officer of BBDO North America. Here, Lubars speaks to the current framework of offerings television advertisers have at their fingertips.
Best Buy: 10 Tips for Super Bowl Survival
Best Buy’s executive vice president and chief marketing officer Barry Judge provides the overall vision for the enterprise. Judge discusses understanding female customers and how he strategically measures advertising ROI for the company.
Bob Liodice: The TV & Everything Video Revolution
Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.
Conference Keynote: Al Gore
Al Gore was the 45th vice president of the United States and is currently the chairman of Current TV. Mr. Gore discusses accepting change in television advertising, audience measurement, and embracing marketer innovation.
ESPN 1-on-1 with David Stern, NBA Commissioner
David Stern, the NBA’s fourth commissioner, has enjoyed a fifteen-fold increase in revenues and massively expanded television exposure under his watch. In this interview with ESPN’s Hannah Storm, Mr. Stern discusses the player’s union and international expansion.
The Five Drivers to Creating and Maintaining Brand Loyalty
Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.
How to Socialize Your Marketing and Advertising
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
The Four Keys to Maximizing Return from Your Sponsorships
Jim Andrews, senior vice president, editorial director, IEG, LLC, discussed four keys that can be used to select, activate, and evaluate sponsorships.
