Kraft Food's Dana Anderson discusses key ways to help your company "leap" forward and why it's evolving into a business necessity.
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
Matt Tumminello, president, Target 10, discussed key insights into the LGBT market and how marketers have leveraged these insights effectively.
Melissa Lavigne-Delville, vice president strategic insights, integrated media, NBCUniversal, discussed a 2011 study about multicultural women.
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
Bruno Gralpois, head of global marketing operations, Visa Inc., discussed how performance evaluations can be used to drive real, sustainable performance from your agencies.
Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, discussed how Coca-Cola is using mobile to spread stories about their brand.
Pepper W. White, media director, central division, Comcast Cable, and Amanda Richman, president of digital, MediaVest USA, discussed best practices for leveraging mobile’s inherent local power to drive acquisition.
Learn how Hershey utilizes mobile to support charitable causes, as well as to support their supply chain and business results and to drive their corporate mission.
Greg Warren, Vice President, Creative Marketing, Walmart U.S., discussed how Walmart is leveraging mobile to engage, provide useful tools, and offer mobile commerce to their consumers through a continuous channel experience.
Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.
Steve Rivkin, Managing Partner, Rivkin & Associates LLC, discussed eight proven techniques for generating names for new products, services, and companies.
Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.