Watch James H. Davidson, Chair, Public Policy Group, Polsinelli Shughart PC, discuss the macroeconomic model for advertising that details what advertising spending brings into the American economy.
Watch Rebecca Tushnet, Professor of Law, Georgetown University Law Center, discuss with a panel of international legal experts their judgments regarding social media, privacy law, and their past experiences with online privacy infringement.
Watch Bryant Godfrey, Regulatory Counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration discuss what is called a “risk-based” approach to enforcing the FDA’s regulatory policies.
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
Watch Edith Ramirez, Commissioner, Federal Trade Commission, discuss the rights of the modern consumer and the FTC’s stance on payments to online advertisers and endorsers.
Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.
Watch Robert E. Cooper, Jr., Attorney General, State of Tennessee, discuss what the basis of consumer protection is and the necessity of providing the consumer with the power to choose the way he or she is marketed to.
Watch this very candid and enlightening account of a personal advertising campaign by Wallace B. Jefferson, Chief Justice, Supreme Court of Texas for his keynote address at the Advertising Law & Public Policy Conference.
John Marshall, Senior Partner, Director Brand Strategy, Lippincott, provided strategies for building strong brands through connections, story, experiences, and truth, as well as discussed tips for effectively reaching the future generation of consumers.
Gian Fulgoni, Executive Chairman and Co-founder, ComScore, and Andrew Lipsman, Senior Director of Industry Analysis, ComScore, discussed ComScore’s 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.
Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.
David Lubars is chairman and chief creative officer of BBDO North America. Here, Lubars speaks to the current framework of offerings television advertisers have at their fingertips.
Best Buy’s executive vice president and chief marketing officer Barry Judge provides the overall vision for the enterprise. Judge discusses understanding female customers and how he strategically measures advertising ROI for the company.
Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.
Al Gore was the 45th vice president of the United States and is currently the chairman of Current TV. Mr. Gore discusses accepting change in television advertising, audience measurement, and embracing marketer innovation.
David Stern, the NBA’s fourth commissioner, has enjoyed a fifteen-fold increase in revenues and massively expanded television exposure under his watch. In this interview with ESPN’s Hannah Storm, Mr. Stern discusses the player’s union and international expansion.
Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
Jim Andrews, senior vice president, editorial director, IEG, LLC, discussed four keys that can be used to select, activate, and evaluate sponsorships.