Video/Webinars
What's New in SEO, Social Media, and Mobile Devices
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
The New Marketing Message: Seven Insights to Shape Your Strategic Marketing
James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Social Media Metrics: How to Measure Your Success
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
Compensation Guidelines for Today's Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
How Higher Quality Agency Input Can Drive Higher ROI
Watch this webinar and learn three principles that ANA considers a global best practice in agency input.
Best Buy: Establishing a Cultural Connection
Teresa Iglesias-Solomon, VP, Segment and Field Marketing, Best Buy, discussed Best Buy’s efforts to connect with their Hispanic consumers.
Unilever's Sharpened Focus: Hellmann's Case Study
Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.
Unilever's Sharpened Focus: Hellmann's Case Study
Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.
Coca-Cola's Vision for the Future Puts Multicultural at Its Core
Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola’s efforts to connect with all consumers via multicultural marketing.
General Mills: Winning with Multicultural Consumers
Mark Addicks, SVP & CMO of General Mills, showcases General Mills' approach to multicultural marketing, steps taken over the past four years to cultivate these consumer segments, and plans to continue building relationships in the future.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
Procter & Gamble: How Diversity and Inclusion are Key to Their Growth Strategy
Linda W. Clement-Holmes, chief diversity officer and senior vice president, Global Business Services, The Procter & Gamble Company, shares P&G's diversity and inclusion strategy.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
Building a More Effective Relationship With Your Internal Agency
Marketing executive Nancy Friedman discusses how a strong working relationship between marketers and internal agencies is essential to getting great marketing communication.
Amway: Building Business the American Way
Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.
Darden Restaurants: Formula for Growth
John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
Coca-Cola: Serving Refreshing Innovation One Market at a Time
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
