Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
Industry experts provided details on the benefits of a collaborative and integrated auditing approach.
Stew Atkinson, Vice President, Global Brand Building Purchases at Procter & Gamble, speaks candidly at the ANA Advertising Financial Management Conference about how agencies help them grow and offset costs.
Jonathan Salem Baskin, Author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
Pat LaPointe, managing partner, MarketingNPV, discussed tools that marketers can use to bridge the gap between marketing and finance and to translate marketing strategies into a language that finance will understand and value.
John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
Watch Jeff Brooks, Co-Chief Executive Officer, Euro RSCG New York, and Colin Westcott-Pitt, Vice President of Marketing, Heineken USA, Inc., at the ANA 2011 Brand Conference presented by The New York Times.
Watch Lisa Gavales, Executive Vice President and Chief Marketing Officer, EXPRESS, speaking at the ANA Brand Conference presented by The New York Times.
Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
Watch James H. Davidson, Chair, Public Policy Group, Polsinelli Shughart PC, discuss the macroeconomic model for advertising that details what advertising spending brings into the American economy.
Watch Rebecca Tushnet, Professor of Law, Georgetown University Law Center, discuss with a panel of international legal experts their judgments regarding social media, privacy law, and their past experiences with online privacy infringement.
Watch Bryant Godfrey, Regulatory Counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration discuss what is called a “risk-based” approach to enforcing the FDA’s regulatory policies.
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
Watch Edith Ramirez, Commissioner, Federal Trade Commission, discuss the rights of the modern consumer and the FTC’s stance on payments to online advertisers and endorsers.
Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.
Watch Robert E. Cooper, Jr., Attorney General, State of Tennessee, discuss what the basis of consumer protection is and the necessity of providing the consumer with the power to choose the way he or she is marketed to.
Watch this very candid and enlightening account of a personal advertising campaign by Wallace B. Jefferson, Chief Justice, Supreme Court of Texas for his keynote address at the Advertising Law & Public Policy Conference.
John Marshall, Senior Partner, Director Brand Strategy, Lippincott, provided strategies for building strong brands through connections, story, experiences, and truth, as well as discussed tips for effectively reaching the future generation of consumers.