John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.
Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.
Interested in global marketing management? Check out this video.
Eve Reiter, vice president, marketing & advertising category management and agency relations at American Express talks about how advertisers and agencies are working to strengthen their partnerships.
Clive Sirkin, general manager, global integrated marketing at Kimberly-Clark Corporation talks about Kimblerly-Clark's approach to strengthening the client/agency relationship.
Watch this video to get some tips on marketing planning from a pro.
Watch Eli Lilly's Amy Beard and Decideware's Richard Benyon discuss the Eli Lilly Agency Evaluation program and how it has moved to a true annual performance management process.
This webinar video provides the framework needed to optimize your brands creative outcome by bringing the right teams together within an organization. Agency and client-side experts from OnRequest Images, Microsoft, and InterContinental Hotels Group show you how to get the most out of all creative relationships.
Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar video.
Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.
Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.
Amanda Zaky, manager of interactive, integrated marketing communications group, Mars U.S., and Lauren Nodzak, public relations manager, Mars Snackfood U.S., discussed the M&M's Most Colorful Contest and the social media efforts behind it.
Cheryl Guerin, senior vice president, group head U.S. marketing and global digital marketing, MasterCard, discussed how MasterCard has moved its "priceless" campaign online.
Get the latest in agency compensation from this webinar video as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.
Dan Hamilton, brand manager - Olay and Devinn Kraut Tafaro, vp, connections associate director - MediaVest discuss "The Dermatologist is In," a fully branded multi-media custom content platform featuring the Olay Professional Alliance integrated within the #1 trusted health & wellness destination, WebMD.