Video/Webinars
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
An Insider’s View of Media Measurement
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GFPs.
Millennials, Media, and Technology
Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
MillerCoors: Scoring Results Through Engagement
Brad Feinberg, media group manager at MillerCoors LLC, discussed how the brand has leveraged sports to engage and entertain consumers, especially Hispanic consumers
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
Convergent Media in an Omnichannel World
Jennifer Kasper, group vice president, digital media and multicultural marketing at macy's, shared how Macy's leverages paid, owned and earned media across all channels.
International Media Management
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
Kellogg: The Future of Media Is Here
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
Opening Keynote: The Media Revolution
Bob Liodice, president and chief executive officer ofANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.
Subway’s Fresh Take on Content
Tony Pace, chief marketing officer of Subway Franchisee Advertising Fund Trust, discussed the importance of content and media for Subway.
Onsite Insight: Deutsche Telekom’s Gerhard Louw on Innovation through Collaboration
2013 ANA Media Leadership Conference: Gerhard Louw, senior manager of international media management at Deutsche Telekom, speaks with Ken Beaulieu, senior director of marketing and communications at the ANA, about why innovation through collaboration is one of the keys to media success.
Onsite Insight: YouTube's Tara Walpert Levy on Today's Most Pressing Marketing Challenges
Tara Walpert Levy, managing director of ad market development for Google and YouTube, discusses the most pressing challenges marketers face today, as well as her definition of "customer engagement."
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Adapt or Die: What Marketers Need to Know in the Digital Age
Jason Heller, CEO at Agiliti, Inc., discussed the marketer of the future, digital marketing trends, and the importance of creating a culture that fosters talent.
Marketing ROI in the Era of Big Data
A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Improving Marketing ROI by Properly Leveraging Procurement
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
