In this webinar video, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.
In this webinar, Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.
In this webinar video, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.
In this webinar, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this webinar, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
In this webinar, Bonin Bough, vice president of global media and consumer engagement at Mondelez, Rupal Parekh, editor at Ad Age, and Laura Krajecki, chief human experience officer at Starcom MediaVest Group, shared highlights of the 2013 Cannes Lions International Festival of Creativity.
Lia Vakoutis, head of digital strategy, sports performance at adidas America, shared three case studies that demonstrate how adidas uses paid, earned, and owned media in its campaigns.
In this video, Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
JR Badian, vice president of digital marketing and social media at MasterCard Worldwide, discussed how MasterCard applies 10 principles to its social media strategy.
Liam McCarten, digital marketing manager, North America at Reckitt Benckiser, discussed how the brand has applied its quantifiable obsessed rigor to a joint business planning approach with key retailers and Facebook to truly understand the effectiveness and ROI that exist behind social and digital media at large.
In this video, best-selling author Joseph Jaffe, founder and partner of Evol8tion, LLC, revealed a strategic and holistic approach to technology-based innovation and carved out a pragmatic process for marketers that includes digital, social, and mobile.
In this video, Geoff Ramsey, chairman of eMarketer, shared an exciting, data-packed keynote covering major trends in digital media, marketing, commerce, and consumer behavior.
In this video, Adrian Parker, group manager of social, mobile, and emerging media at Intuit, discussed how the global software company is approaching digital measurement and decision-making in an age when customers can date, marry, and divorce a brand in the blink of an eye.
In this webinar, Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.
In this webinar, Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.
In this webinar, Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.
India Wooldridge, vice president and deputy director of McCann Truth Central at McCann, discussed findings from a recent survey that details the perceptions and misconceptions about advertising in 2013.
Joe Pulizzi, founder of Content Marketing Institute, covered a brief overview of content marketing, analyzed the latest research and biggest challenges for content marketers, and shared case studies on content marketing strategies and tactics that work.
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.