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Search returned: 253 document(s).
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The Marketing and PR Nexus: Breaking Down the Silos
POVs April 10, 2024PR possesses the ability to supercharge most any marketing campaign. So how can marketers tear down silos and begin to leverage PR to improve engagement? Champions of Growth podcast host Matthew Schwartz shares a few tips for getting it done.
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More People Embrace Branded Social Efforts When They Avoid Activist Language
Podcast Clips April 10, 2024Peter Bardell, cofounder of Revolt, says brands are more likely to find success with their social efforts when they use “centrist” language and avoid more inflammatory activist terms. He gave some examples during his appearance on <em>Beyond Profit</em>.
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Is the Data and Tech Revolution Detaching Marketers from Humanity?
Podcast Clips April 10, 2024Greg Boosin, EVP of global B2B and product marketing at Mastercard, has a word of caution for marketers. While data and technology can provide incredible business results, it’s critical to maintain empathy. This is especially true when thinking about issues like inclusion.
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Empowering Stakeholders to Champion a Brand’s Purpose
POVs April 4, 2024Ken Beaulieu, host of the <em>Beyond Profit</em> podcast, ensures you've got all the know-how you need to have every stakeholder, from the C-suite all the way to third-party partners, rallying around your brand purpose in a powerful way.
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Best Practices for LGBTQ+ Marketing Inclusion: Internally and Externally
POVs April 2, 2024The 2024 ANA LGBTQ+ Marketing Inclusion Survey indicates that the marketing industry still faces some challenges when it comes to LGBTQ+ inclusion. In this POV, you’ll learn what some of those challenges are and steps your organization can take to overcome them.
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Ten Proven Ways to Optimize Your Programmatic Media Spend
POVs March 25, 2024Pulling from the ANA’s robust Programmatic Media Supply Chain Transparency Study, published in late 2023, this POV provides ten action steps for optimizing marketing investment in programmatic media.
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Deliberate Diverse Media Investments Can Power Business Growth
POVs March 21, 2024AIMM’s Diverse Media Growthfronts brings together brand-side marketers with diverse media outlets and buyers. Learn more about the Growthfronts and how the event is helping the industry to become more dedicated to multicultural media investments.
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Are We Entering the Era of Niche Marketing?
Podcast Clips March 20, 2024Ryan Kutscher, founder and CEO of ad agency Launch Party, says we’re moving into the era of niche marketing. So why are so many agencies and companies resisting the trend? Kutscher says fear is the driving factor.
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How Are Brands and Agencies Supporting the Mental Health of Their Employees?
Podcast Clips March 19, 2024William Davies, founder and director of the AHN Chill Project, and Mike Baron, SVP and group creative director at the Mower agency, discuss how each of their respective organizations support employee mental health.
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AI in Customer Experience: Beyond Chatbots
POVs March 13, 2024Learn how brands can use AI for personalized shopping experiences, predictive customer service, and even emotion recognition to tailor interactions.
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What’s Behind the CEO-CMO Rift?
POVs March 6, 2024Lately, the relationship between CMOs and CEOs seems more like a marriage in desperate need of counseling. But these research-based tips can turn things into a happily ever after.
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Making Waves for Women: How SI Swimsuit Launched an Empowerment Revolution
Behind the Campaign February 27, 2024Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment by only accepted ad dollars from brands demonstrating meaningful investment in initiatives, policies, and causes for women’s equality.
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Next Level AI Prompts for Marketers
POVs February 27, 2024AI, like a complex musical instrument, can produce a range of outputs depending on how you play it. To ensure you're staying in tune, Marketing Futures host Mike Berberich is here with some tips to help you get the most out of AI.
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Bringing Purpose to Life Through Storytelling
POVs February 14, 2024Beyond Profit host Ken Beaulieu shares four tips to bring your brand purpose to life through authentic storytelling and create a powerful differentiator for your business.
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This is How You Leverage PR to Supercharge Marketing
Podcast Clips February 14, 2024M&T Bank CMO Francesco Lagutaine joined the Champions of Growth podcast, along with his partner Jacqueline Kolek of PR firm Peppercomm, to share how the two have supercharged the brand’s marketing efforts with perfectly aligned public relations.
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Viewing Business Transformation Through an Alternative Lens
POVs February 7, 2024To help you avoid the common pratfalls found when pursuing business innovation, Champions of Growth host Matthew Schwartz has a few tips on how you can transform your business in a way that actually benefits everyone.
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Why Brands That Play It Safe Won’t Survive
Podcast Clips February 6, 2024Jay Mandel, author of Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding, explains why brands that play it safe will eventually fade. He does so using an interesting example from the romantic relationship between Taylor Swift and Travis Kelce.
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Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?
Podcast Clips January 31, 2024Boathouse’s Peter Prodromou believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained what he thinks the response to this misstep by the industry will be.
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Three Tips for Embedding Purpose into Organizational Culture
POVs January 30, 2024Beyond Profit host Ken Beaulieu shares three ways you can ensure everyone gets behind your brand’s purpose and makes it the crucial component of business culture that it needs to be.
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Moving Forward with Purpose: The Business Imperative for Inclusive Marketing
POVs January 25, 2024AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.
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