Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.
David Edelman, principal at McKinsey & Company, shared recent research about consumer behavior in the path to purchase.
Brad Feinberg, group media manager, Miller Lite, Coors Light and new brand innovations at MillerCoors, and Susan Danaher, president and CEO of DPAA, discussed how digital place-based media can be used to leverage brand awareness.
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
Andy Wiedlin, Chief Revenue Officer, BuzzFeed discusses how the company encourages brands not to run banners on their website but to create content that people can find, share, and like with their friends, which is a great opportunity for brands to create and generate true word-of-mouth marketing.
Larry Light, chief brands officer at InterContinental Hotels Group discusses brand leadership marketing, where leaders influence, inspire, and educate every function of the company with the objective of building brand preference.
Onsite Insight: P&G’s Sundar Raman on Tide’s Relationship with the NFL, the Tide Newsdesk, and Marketing’s Biggest Challenges
Sundar Raman, marketing director of North America Fabric Care at Procter & Gamble, talks about the company’s successful sponsorship with the NFL.
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
In this video, Professor Michael McCann, director of the Sports and Entertainment Law Institute at University of New Hampshire School of Law, moderated a panel discussion with participants Kathryn Barrett Park, senior counsel of advertising and brand management at General Electric (GE), Michael Kuh, counsel at Latham & Watkins, and Christopher Sloan, assistant vice president and senior corporate counsel at Liberty Mutual Insurance, on sponsorships/brand promotion and ambush marketing at the Olympics, World Cup, and Super Bowl.
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
Brian Murphy and Terri Seligman, partners at Frankfurt Kurnit Klein & Selz PC, and Tiffany Hall, counsel at Pernod Ricard USA, discussed the legal and business risks for companies which use social media.
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.