Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
In this video, Professor Michael McCann, director of the Sports and Entertainment Law Institute at University of New Hampshire School of Law, moderated a panel discussion with participants Kathryn Barrett Park, senior counsel of advertising and brand management at General Electric (GE), Michael Kuh, counsel at Latham & Watkins, and Christopher Sloan, assistant vice president and senior corporate counsel at Liberty Mutual Insurance, on sponsorships/brand promotion and ambush marketing at the Olympics, World Cup, and Super Bowl.
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
Brian Murphy and Terri Seligman, partners at Frankfurt Kurnit Klein & Selz PC, and Tiffany Hall, counsel at Pernod Ricard USA, discussed the legal and business risks for companies which use social media.
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
A panel of lawyers took turns discussing strategies they use to manage their brands in situations involving online privacy, celebrity endorsements, and class action lawsuits, among other topics.
Martin Frost, Shareholder, Polsinelli Shughart PC and Kenny Hulshof, Shareholder, Polsinelli Shughart PC, offered their insights into how tax reform, and the forthcoming debate over spending reductions is likely to evolve and impact advertising.
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GFPs.
Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
Brad Feinberg, media group manager at MillerCoors LLC, discussed how the brand has leveraged sports to engage and entertain consumers, especially Hispanic consumers
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.