A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
Ekaterina Walter, senior social media strategist at Intel Corporation, and author of Think Like Zuck, examined the five principles behind Facebook’s meteoric rise and the success of businesses like it: passion, purpose, people, product, and partnerships.
Jenni Bair, LEED AP BD+C, brand marketing manager, Hobart, discussed the brand’s "Get Back to Scratch" campaign, which capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for the equipment required to make these tasty dishes.
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
Steve Paljieg, senior director of corporate innovation at Kimberly-Clark, shared the story behind the "Huggies MomInspired" grant program, which funds innovative product ideas developed by moms.
Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.
A panel of publishers and experts at the Alliance for Audited Media’s annual conference discussed how to use content marketing to develop audiences and increase engagement.
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Gary Daniels, director, product management, The Walt Disney Company, and Jay Schneider, vice president, product strategy and user experience, The Walt Disney Company, discussed how Disney is using mobile to enhance the guest experience at its parks.
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed MasterCard’s mobile journey and what’s next in mobile payments.
Mondelēz International's Bonin Bough and MediaVest's Amanda Richman shared how they approach the space as mobility versus simply mobile, leverage the unique opportunities it offers, and design mobility experiences with impact.
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
Kyra Whitten, senior director, worldwide communications, Xilinx, Inc., discussed how Xilinx built a social media program to engage its diverse customer base across several industries.