Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Paul Matsen, Chief Marketing & Communications Officer, The Cleveland Clinic, shared the programs and results that have made the Cleveland Clinic a leader in content marketing.
Becky Saeger, Marketing Strategist & Advisor, Former CMO, moderates a discussion on key issues top CMOs face.
Alison E. Lewis, Senior Vice President of Marketing, North America, The Coca-Cola Company, discussed how it rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
Lisa Cochrane, Senior Vice President of Marketing, Allstate Insurance Co., discussed Allstate's Mayhem campaign.
Brian Pope, Senior Vice President of Marketing, popchips, explained how popchips leveraged grassroots marketing, social media, and word of mouth from a growing group of passionate evangelists to create a new category of popped snacks.
Keith Weed, Chief Marketing & Communication Officer, Unilever, explained how Unilever created an engine for consumer-led growth that is economically, environmentally, and socially sustainable.
Luke Dowdney MBE, Chief Executive Officer & Founder, LUTA, spoke about his vision for the brand and what the future holds for Fight for Peace.
Neil Golden, Senior Vice President & Chief Marketing Officer, McDonald's USA, LLC, discussed how a brand must evolve and share its story in a way that inspires people to listen.
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning brand elections.
Ted W. Woehrle, Senior Vice President & Chief Marketing Officer, Newell Rubbermaid Inc. and John Kenny, Executive Vice President, Head of Planning, Draftfcb Chicago, discussed their partnership and Sharpie's brand journey.
Sharmila M. Fowler, senior client advisor, Geoscape, and Thomas Tseng, principal and co-founder, New American Dimensions, LLC, discussed why and how to reach Asian consumers.
Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Marcus Startzel, GM of North America, Millennial Media outlined how brands can leverage the benefits of mobile advertising to reach and engage with the right consumer, at the right time, in the right place.
Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.
Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.
Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.
Laura Simpson, global director, McCann Truth Central, and David Tucker, deputy director, McCann Truth Central, discussed new research on how brands can earn the respect of moms who are tech-savvy and super influencers in their households.