Video/Webinars
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CMO Conversation with Dana Anderson from Kraft
In this session Gary Elliott, former Hewlett-Packard VP of Corporate Marketing, and Dana Anderson, Kraft's SVP, Marketing Strategy and Communications, talked about the ways Kraft harnesses risk and big ideas and turns them into real projects that work.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Julius Genachowski, Federal Communications Commission
Dan Jaffe, group executive vice president, government relations, ANA, interviewed Julius Genachowski, charmain, Federal Communications Commission in this Q&A session at the 2012 ANA Advertising Law and Public Policy Conference.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Randall R. Rader, United States Court of Appeals
Randall R. Rader, chief circuit judge, United States Court of Appeals for the Federal Circuit, addressed the 2012 ANA Advertising Law and Public Policy Conference, with discussion points including the comparison of the U.S. legal landscape to international markets, limitations on the expense of e-discovery, and issues of intellectual property law.
2012 ANA Advertising Law and Public Policy Conference Keynote: Julie Brill, Federal Trade Commission
Julie Brill, commissioner, Federal Trade Commission (FTC), discussed the FTC’s new privacy report for digital and mobile.
Advertising Campaigns Gone Global
A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.
Improve Your Scope of Work Program
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
PepsiCo: Marketing to the New Mainstream
Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., Javier Farfan, senior director, cultural branding, PepsiCo, Inc., and Salvador Padron, cultural insights, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
Three Minute Drill: Industry Lawyer Panel Discussion
This fast paced panel discussion featured six lawyers who provided their perspectives on the many issues facing the industry today, with topics ranging from social media and litigation to global advertising clearance and agency/advertiser non-compete agreements.
Southwest Airlines Uses Proactive Customer Service to Engage with Customers
Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.
Beer: The Real Social Network
Chris Burggraeve, chief marketing officer, Anheuser-Busch InBev, described how the world’s leading brewer has helped people connect in real life for thousands of years and how the company is now fusing physical and virtual social networks to drive brand growth.
Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
Luta Limited: A Model Brand
Luke Dowdney MBE, chief executive officer and founder, Luta Limited, discussed the inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
Onsite Insight: Coca-Cola (Part 1)
Joe Tripodi, Chief Marketing and Commercial Officer @ The Coca-Cola Company at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.
Onsite Insight: Coca-Cola (Part 2)
Joe Tripodi, Chief Marketing and Commercial Officer @ The Coca-Cola Company at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.
Onsite Insight: Jim Stengel (Part 1)
Jim Stengel, Former Global Marketing Officer of P&G and Author of the book GROW at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.
Onsite Insight: Jim Stengel (Part 2)
Jim Stengel, Former Global Marketing Officer of P&G and Author of the book GROW at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.
The Coca-Cola Company: The World's Most Valuable Global Brand
Joe Tripodi, executive vice president, chief marketing and commercial officer, The Coca-Cola Company, described the company's mission to double its business in ten years by engaging the market, delivering shared value, and building a network advantage.
