Video/Webinars
How to Better Allocate Media Dollars Between TV, Online, & Print
Utilizing best-in-class cross platform planning tools, learn how to more efficiently allocate dollars between daily media platforms (TV, Online, and Magazines) to create higher impact campaigns and maximize core brand metrics and campaign reach.
Best Buy: Establishing a Cultural Connection
Teresa Iglesias-Solomon, VP, Segment and Field Marketing, Best Buy, discussed Best Buy’s efforts to connect with their Hispanic consumers.
Unilever's Sharpened Focus: Hellmann's Case Study
Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.
Unilever's Sharpened Focus: Hellmann's Case Study
Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.
Coca-Cola's Vision for the Future Puts Multicultural at Its Core
Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola’s efforts to connect with all consumers via multicultural marketing.
General Mills: Winning with Multicultural Consumers
Mark Addicks, SVP & CMO of General Mills, showcases General Mills' approach to multicultural marketing, steps taken over the past four years to cultivate these consumer segments, and plans to continue building relationships in the future.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
Procter & Gamble: How Diversity and Inclusion are Key to Their Growth Strategy
Linda W. Clement-Holmes, chief diversity officer and senior vice president, Global Business Services, The Procter & Gamble Company, shares P&G's diversity and inclusion strategy.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
10 Brand-Building Tips
Jane Maas, former creative director at Ogilvy & Mather and Wells Rich Greene BDDP, shares 10 thought-starters for big ideas.
Building a More Effective Relationship With Your Internal Agency
Marketing executive Nancy Friedman discusses how a strong working relationship between marketers and internal agencies is essential to getting great marketing communication.
Don't Battle the Marketing Democracy -- Join It!
In this webinar video, Chris Marriott, VP, Global Agency Services, at Acxiom discusses how winners in the new Marketing Democracy era use strategy and analysis to identify best prospects and focus resources on the most effective channels and segments.
Amway: Building Business the American Way
Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.
Darden Restaurants: Formula for Growth
John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
Samsung: Experimental Marketing Driving Business Growth
Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics North America, discussed how Samsung is working to meet its goal of attaining $400 billion in revenue by 2020.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
Geico: Un-Boring Insurance
Ted Ward, chief marketing officer and vice president of marketing, Geico Auto Insurance, and John Adams, chairman and chief executive officer, The Martin Agency, Inc., discussed how Geico has made selling car insurance fun through their innovative ad campaigns.
Loyal Investors Encourage Fidelity Expansion
Jim Speros, executive vice president and chief marketing officer, Fidelity Investments, discussed Fidelity’s highly successful “green line” campaign.
RIM Races to the Top
As consumers continue to rely on the BlackBerry as a secure way to communicate, RIM is sticking to its proven methods for achievement. Research in Motion's Chief Marketing Officer, Keith Pardy, and Starcom MediaVest's Chief Executive Officer, Laura Desmond, discuss their strategy, relationship, and formula for success.
The Future of Advertising: Reinvention for Growth
Cindy Gallop, founder and chief executive officer, IfWeRanTheWorld, discussed what the advertising industry needs to do in order to remain relevant in the future.
