Video/Webinars

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

Best Practices In Social Media Production

Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.

Integrated Marketing — Barriers and Opportunities

Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.

Onsite Insight: Bob Kraut

Bob Kraut, Senior Vice President, Marketing and Advertising at Arby's Restaurant Group, Inc. at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

Samsung: A Marketer’s Views on the Video Revolution

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.

Social TV: The New Digital Water Cooler

Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.

The Business Impact of Digital

Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

Onsite Insight: Edward Gold

Edward C. Gold. Advertising Director at State Farm Insurance Companies at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

Onsite Insight: Ralph Santana

Ralph Santana, Senior Vice President and Chief Marketing Officer of Samsung Electronics North America at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

Win-Win Results: Working Effectively with Your Public Relations Firms

Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.

CMO Conversation with Karen Quintos from Dell Inc.

In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Karen Quintos, senior vice president and chief marketing officer, Dell Inc.

Crayola Creativity: Our Cause, Our Culture

Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.

Best Practices in Internal Communications

Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.

CMO Conversation with Jon Iwata from IBM

In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Jon Iwata, senior vice president, Marketing and Communications, IBM.

Beyond Reach: Redefining Online Advertising Waste and Revealing its Value

Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.

Even Dummies Can Do Agency Evaluation

Ken Lloyd, author, "Performance Appraisals & Phrases for Dummies," and Richard Benyon, chief executive officer, Decideware, discussed how to conduct a successful agency evaluation.