Webinar Presentations
Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.
Driving Growth, Creating Connections
Adrian Parker, group marketing manager, Social, Mobile, and Emerging Media at Intuit, discussed four keys to driving growth and creating authentic connections: brand DNA, organic conversations, reciprocity, and integration.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Procurement Scorecarding
Sopan Shah, group manager of Marketing Procurement at Nestle USA, discussed a number of traditional procurement metrics and evaluated a growing trend of new measures also known as "procurement beyond savings."
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
A.T. Kearney's 2011 Assessment of Excellence in Procurement
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
Building Tomorrow's Best Brands: New Rules and New Metrics
John Marshall, senior partner, Lippincott, shared a new perspective on how to build brands that will create breakthrough economic value in the future.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
Hispanic Works: Five Reasons to Spend and Five Ways to Spend Well
Roberto Orci, chair of the Association of Hispanic Advertising Agencies (AHAA), discussed how marketers can sway any executive reluctant to make Hispanic marketing a business priority. He also shared results of a recent AHAA study that marks the first time that a direct correlation between overall Hispanic ad spending and a company's overall revenue has been found.
Improve Your Scope of Work Program
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
PepsiCo: Marketing to the New Mainstream
Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., Javier Farfan, senior director, cultural branding, PepsiCo, Inc., and Salvador Padron, cultural insights, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.
Southwest Airlines Uses Proactive Customer Service to Engage with Customers
Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.
Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
How the Coca-Cola Company Is Approaching Mobile Marketing
Tom Daly, group manager, interactive marketing, The Coca-Cola Company shared the brand’s global approach to mobile marketing, mobile best practices, key learnings, and trends within the mobile space.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
