This webinar explored how marketers can develop an easy-to-use framework for your positioning statement, the most effective way to identify and define your target segment(s) and identify three strategies to establish meaningful and lasting differentiation from your competitors.
In this webinar presentation, Guidelines for Agency Search and Agency Selection Briefing Guidance.
In this webinar presentation, attendees discovered top ways to use data and targeting to drive greater results for your TV advertising.
This webinar not only covered some of tremendous sessions at the conference but also the hallway conversations, and sidebars that enhance an already impressive agenda.
In this webinar presentation, there was a discussion about the increased importance of interactive and non-traditional off-line channels in delivering real value.
In this webinar presentation, Mashable, the voice of digital culture for the Connected Generation, chronicled the best things to come out of SXSW 2014, a showcase of the best ideas in digital.
In this webinar attendees learned how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.
This webinar presentation covered a few of the common mistakes advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.
In this webinar presentation, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.
In this webinar, attendees learned how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.
In this webinar presentation, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
In this presentation, Valerie Light, manager, broadcast production at Verizon, and Mike Kolko, director of production tax incentive division at CAPS Payroll, shared their insights on how brands can save money and increase value through decoupling and state production tax incentives.
In this illuminating webinar, eMarketer examined the big-picture challenges with real-time marketing, revealing what this trend means—and doesn't mean—as it changes the creative process, social media strategy, television advertising and more.
In this presentation, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this webinar presentation, Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.
In this webinar presentation, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.
In this webinar presentation, David Cooperstein, VP, research director serving CMOs at Forrester Research, Inc., shared the digital, social, and mobile trends that data will both address and require for marketing success in 2014 and beyond.
In this webinar presentation, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
In this webinar presentation, Brian Wieser, senior analyst at Pivotal Research, explored the opportunities for marketers to drive growth or reduce costs for their organizations through developing technology trends.
In this webinar presentation, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.