In this webinar, Valarie and John shared their insights on how you can save, in "more ways than one." Additionally, they had some special guests join them during this hour-long webinar to talk about such topics as decoupling and state production tax incentives.
In this illuminating webinar, eMarketer examined the big-picture challenges with real-time marketing, revealing what this trend means—and doesn't mean—as it changes the creative process, social media strategy, television advertising and more.
This webinar explored the trends that have changed the way brands are engaging with and talking to consumers.
In this Procurement Series webinar, Integrated Media Solutions discussed the ins and outs of media... the various elements that procurement needs to take into consideration in order to optimize the campaigns they are working on.
In this webinar presentation, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.
In this webinar presentation, attendees learned about the digital, social, and mobile trends that data will both answer and require for marketing success.
In this webinar presentation, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
This webinar presentation explored the opportunities for marketers to drive growth or reduce costs for their organizations through the developing technology trend.
In this webinar presentation, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.
In this webinar presentation, Shelly Palmer, consultant, business advisor, and author, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.
This webinar presentation reviewed the current state of the TCPA, provided recommendations on how to conduct compliant text messaging campaigns, and offered best practices for avoiding class action scrutiny.
In this webinar presentation, ANA survey findings were shared, and attendees learned what marketers are doing with payment terms for various marketing services.
In this webinar, the United States Postal Service shared how they're working with marketers to utilize direct mail that integrates mobile and other technologies as part of their marketing mix to today's technologically savvy consumers.
In this webinar presentation, Bill Duggan, group executive vice president at ANA, and Jeff Smith, SVP of global solutions marketing at Nielsen, discussed insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this webinar presentation, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.
In this webinar presentation, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
In this webinar presentation, Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.
In this presentation, Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.Millennials
In this webinar presentation, Jim Porçarelli, executive vice president and chief strategy officer, and Anat Gilad, senior vice president of retail marketing, at Active International, shared examples of companies that have used corporate trade successfully.
In this webinar presentation, attendees learned how brands are empowered like never before to find the customers who really matter.