In this webinar, the United States Postal Service shared how they are working with marketers to utilize direct mail that integrates mobile and other technologies as part of their marketing mix to today's technologically savvy consumers.
In this webinar attendees learned from the ANA and Nielsen insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this webinar presentation, attendees learned how dynamic content has become a key strategy to direct mail optimization.
In this webinar presentation, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
In this webinar presentation, Mashable shared examples of the modern social tagline. Attendees also learned what works and doesn't work, when effectively trying to reach your target and drive home your message.
In this presentation, Bob Liodice, president and CEO of ANA, shared a topline recap with key insights on what marketers need to know from our industry's signature event.
In this webinar presentation, Jim Porçarelli, executive vice president and chief strategy officer, and Anat Gilad, senior vice president of retail marketing, at Active International, shared examples of companies that have used corporate trade successfully.
In this webinar presentation, attendees learned how brands are empowered like never before to find the customers who really matter.
In this webinar presentation, attendees discovered how the TV advertising landscape is changing beyond contextual and linear TV ad buying toward advanced TV offerings like interactive overlays, data optimized TV ad buying, and interactive TV.
This webinar presentation discusses how marketers are evolving to become more like publishers and are generating "Big Content."
In this webinar presentation, key best practices for building online communities were shared.
This webinar presentation discusses how the growth of the tablet is creating major challenges for networks and advertisers.
In this presentation, Radha Subramanyam, executive vice president, insights and analytics at Clear Channel Media, presented key findings of a study on the listening habits and expectations of today’s consumers.
In this presenation, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.
In this presentation, Jillian St. Charles, vice president at HGTV.com and HGTV Gardens, and Abbi McCollum, programming director at HGTV.com, discussed how the brand uses Pinterest and Instagram.
In this presentation, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.
In this presentation, Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.
In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.
In this presentation, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this presentation, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.