Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.
Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
Jim Andrews, senior vice president, editorial director, IEG, LLC, discussed four keys that can be used to select, activate, and evaluate sponsorships.
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
James Breeden, BreedenIdeas, discussed seven insights for shaping strategic marketing based on recent research in neuroscience and the implications for marketers.
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Check out this webinar presentation to learn three principles that ANA considers a global best practice in agency input.
Marketing executive Nancy Friedman discusses how a strong working relationship between marketers and internal agencies is essential to getting great marketing communication.
This webinar presentation provides the framework needed to optimize your brands creative outcome by bringing the right teams together within an organization. Agency and client-side experts from OnRequest Images, Microsoft, and InterContinental Hotels Group show you how to get the most out of all creative relationships.
Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar presentation.
Through practical advice and illustrative case studies, this webinar presentation helps you develop strategies for identifying your best prospects and focusing your dollars on the "critical moments" of the purchase process to move consumers from interest in your brand to action.
Get the latest in agency compensation from this webinar presentation as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.
Janet Gallent, vice president, Insights and Innovation Research - NBC Universal, presents insights from The Female Factor -- a custom study commissioned by women at NBCU, in partnership with GfK Roper. View her presentation.
Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar presentation.