Webinar Presentations
Engaging Consumers on Pinterest: Best Practices and Lessons Learned
Jillian St. Charles, vice president, HGTV.com and HGTVGardens.com, shared insights and lessons learned as an early adopter of Pinterest.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
The Fitness Consumer: Engaging & Impacting a Hard to Reach, Extraordinarily Influential Consumer Segment
In this webinar, the DPAA and Zoom Media and Marketing discussed multiple options for connecting with fitness consumers, including via digital place-based and other easy to execute media solutions.
Lessons from the Road: Intel Applying Neuroscience-Based Research
David Ginsberg, director, insights and market research, Intel Corporation, discussed how Intel has been deploying various approaches to understanding unconscious-based consumer insights for the past two years.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
How Caribou Coffee Uses Social Platforms To Guide And Grow Their Brand
In this webinar, Caribou Coffee discussed the company's social media efforts, including their most recent "You + Your Bou" campaign, which encouraged consumers to tweet about how the Caribou brand fits into their lives on a daily basis.
Chili's: Creating Social Media Engagement
Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.
View and Do: A New Framework For Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
State Tax Incentives for Commercial Production: Found Money for Advertisers
Mike G. Rose, chairman and CEO, Ease Commercial Services, John Lick, executive producer, broadcast, Target, Valerie Light, sourcing process leader, broadcast production manager for television and radio, Verizon Communications, and Shelley Landgraf, owner/founder, The Landgraf Consulting Group, outlined principles and process for marketers interested in taking advantage of the potential tax savings offered by states trying to lure the production of commercials to their area of the country.
Sharpie: From Commodity to Community
Ryan Rouse, director of marketing, Sharpie, discussed how the brand was able to unlock the power of self-expression to ignite consumer advocacy through an integrated marketing campaign.
Columbia Records: Music Goes Social
Elliot Lum, vice president, strategic marketing, Columbia Records, discussed how different artists at Columbia Records are leveraging social media to keep their fans engaged throughout the artist development lifecycle.
The Roadmap to Becoming a Data-Driven Brand
Perianne Grignon, SVP chief marketing officer, [x+1], and David Skinner, SVP Corporate Development, [x+1] discussed how some of the largest brand marketers are using data management platforms (DMP) to maximize campaign performance and ROI.
Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Driving Growth, Creating Connections
Adrian Parker, group marketing manager, Social, Mobile, and Emerging Media at Intuit, discussed four keys to driving growth and creating authentic connections: brand DNA, organic conversations, reciprocity, and integration.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Procurement Scorecarding
Sopan Shah, group manager of Marketing Procurement at Nestle USA, discussed a number of traditional procurement metrics and evaluated a growing trend of new measures also known as "procurement beyond savings."
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
