Webinar Presentations
8 Proven Techniques for Creating New Names
Steve Rivkin, Managing Partner, Rivkin & Associates LLC, gives you the inside scoop on how companies develop new names.
Success in Mobile: Brand Case Studies and the Latest Trends
Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Two Keys to Deliver on Your Brand Promise
John Bastone, global product marketing manager, customer intelligence, SAS, and Jim Foreman, director of circulation and analytics, Staples, Inc., discussed how using customer centricity and fact-based decision making can help you to deliver on your brand promise.
Social Media: How We Got Here and Where We're Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Outpace the Competition: Five Technologies Marketers Need
Ray Velez, chief technology officer, and Pete Stein, president of east region, Razorfish, discussed a recent report about the five technologies that are changing the business landscape.
The Winds of Change: Market Research
Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.
Managing Advertising Excellence with Procurement
Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.
American Millennials: Deciphering the Enigma Generation
Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
What You Won't Learn about PR from Watching Mad Men
Find out the five ways advertisers can optimize marketing public relations efforts and what mistakes not to make.
Agency Relations for Procurement Professionals
Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
Demystifying Marketing Procurement
Gerry Preece, consultant, and Russel Wohlwerth, principal, Ark Advisors, discussed how the marketing procurement space is different from the standard materials procurement space.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
