Webinar Video
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
A.T. Kearney's 2011 Assessment of Excellence in Procurement
Alex Ferrer, director, Procurement and Analytics Solution, A.T. Kearney, and Rosanna Yang, director, Procurement and Analytics Solution, A.T. Kearney, discussed A.T. Kearney's 2011 Assessment of Excellence in Procurement (AEP) study, which finds that procurement has greater stature, more influence, and a wider reach than ever before.
Building Tomorrow's Best Brands: New Rules and New Metrics
John Marshall, senior partner, Lippincott, shared a new perspective on how to build brands that will create breakthrough economic value in the future.
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
Study Defines Eight Unique Mom Segments Across Multiple Generations
Melissa Lavigne-Delville, vice president, trends and strategic insights, NBCUniversal Integrated Media, presented findings from a recent study about the modern family that reveal eight unique mom segments and specific generational differences.
Improve Your Scope of Work Program
Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.
PepsiCo: Marketing to the New Mainstream
Simon Lowden, chief marketing officer, Pepsi Bottling Company, PepsiCo, Inc., Javier Farfan, senior director, cultural branding, PepsiCo, Inc., and Salvador Padron, cultural insights, PepsiCo, Inc., discussed how Pepsi is moving from multicultural marketing to cultural branding to target the new mainstream consumer.
Southwest Airlines Uses Proactive Customer Service to Engage with Customers
Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.
Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
