In this webinar video, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
In this webinar video, the co-chairs of the ANA's Production Management Committee, Valarie and John, shared their insights on how you can save, in "more ways than one." Decoupling and state production tax incentives were also discussed.
In this webinar video, eMarketer examined the big-picture challenges with real-time marketing, revealing what this trend means - and doesn't mean — as it changes the creative process, social media strategy, and television advertising.
In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
In this webinar video, Integrated Media Solutions discussed the ins and outs of media...the various elements that procurement needs to take into consideration in order to optimize the campaigns they're working on.
In this webinar video, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.
In this webinar video, attendees learned about the digital, social and mobile trends that data will both answer and require for marketing success.
In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
This webinar video explored the opportunities for marketers to drive growth or reduce costs for their organizations through the developing technology trend.
In this webinar video, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.
In this webinar video, Shelly Palmer, consultant, business advisor, and author, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.
In this webinar video, ANA survey findings were shared, and attendees learned what marketers are doing with payment terms for various marketing services.
In this webinar video, discover how marketers are using direct mail in today's mobile environment and have integrated mobile technology, including augmented reality, into their mailing campaigns.
In this webinar video, Bill Duggan, group executive vice president at ANA, and Jeff Smith, SVP of global solutions marketing at Nielsen, discussed insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.
In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.
In this webinar video, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
In this webinar video, Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.
In this webinar video, Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.Millennials
In this webinar video, Jim Porçarelli, executive vice president and chief strategy officer, and Anat Gilad, senior vice president of retail marketing, at Active International, shared examples of companies that have used corporate trade successfully.
In this webinar video, attendees learned how brands are empowered like never before to find the customers who really matter.