Webinar Video
The New Economics of Advertising: It's all about the Journey
In this webinar, McKinsey & Company shared their latest research on how consumer behavior is reshaping the purchase process and also provided examples of companies who are winning the consumer decision journey by taking this new perspective.
MillerCoors Leverages Video Assets To Drive Awareness
In this webinar, MillerCoors shared how they create video assets and leverage them in contextually relevant ways to drive maximum brand awareness and support their retail efforts.
Creating Brand Transformations That Stick: Lessons from the Trenches
Drawing from case studies and 2013 BrandView data, this webinar revealed the inside story of how to use marketing's toolkit to pivot your organization internally in order to drive brand leadership externally.
Procurement Collaboration Success Case Study
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Making Celebrities Work for You
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
The Journey to Integrated Agency Lifecycle Management Through Agency Evaluation and Scope-of-Work
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Precision Marketing + Big Data = Lower Costs, Higher ROI
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
10 Steps to Ad Production Efficiencies
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Maximizing Content Through Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Considering the "Whole Brain" to Design Effective Cross-Channel Marketing Programs
Jean McLaren, CMO at MARC USA, discussed how the latest findings in neuro-marketing were used to design integrated programs for Macy’s, Rite Aid, and Cooper Tires.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
Agency Relations and Procurement: Creating Long-Term, Collaborative, Value-Based Relationships
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Adapt or Die: What Marketers Need to Know in the Digital Age
Jason Heller, CEO at Agiliti, Inc., discussed the marketer of the future, digital marketing trends, and the importance of creating a culture that fosters talent.
Marketing ROI in the Era of Big Data
A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Improving Marketing ROI by Properly Leveraging Procurement
Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
