In this webinar video, attendees learned how dynamic content has become a key strategy to direct mail optimization.
In this webinar video, learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.
In this webinar video, Mashable shared examples of the modern social tagline. Attendees also learned what works and doesn't work, when effectively trying to reach your target and drive home your message.
In this webinar video, Bob Liodice, president and CEO of ANA, shared a topline recap with key insights on what marketers need to know from our industry's signature event.
In this webinar video, Jim Porçarelli, executive vice president and chief strategy officer, and Anat Gilad, senior vice president of retail marketing, at Active International, shared examples of companies that have used corporate trade successfully.
In this webinar video, attendees learned how brands are empowered like never before to find the customers who really matter.
In this webinar video, attendees discovered how the TV advertising landscape is changing beyond contextual and linear TV ad buying toward advanced TV offerings like interactive overlays, data optimized TV ad buying, and interactive TV.
This webinar video discusses how marketers are evolving to become more like publishers and are generating "Big Content."
In this webinar video, key best practices for building online communities were shared.
This webinar video discusses how the growth of the tablet is creating major challenges for networks and advertisers.
In this webinar video, Radha Subramanyam, executive vice president, insights and analytics at Clear Channel Media, presented key findings of a study on the listening habits and expectations of today’s consumers.
In this webinar video, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.
In this webinar video, Jillian St. Charles, vice president at HGTV.com and HGTV Gardens, and Abbi McCollum, programming director at HGTV.com, discussed how the brand uses Pinterest and Instagram.
In this webinar video, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.
In this webinar, Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.
In this webinar video, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.
In this webinar, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this webinar, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
In this webinar, Bonin Bough, vice president of global media and consumer engagement at Mondelez, Rupal Parekh, editor at Ad Age, and Laura Krajecki, chief human experience officer at Starcom MediaVest Group, shared highlights of the 2013 Cannes Lions International Festival of Creativity.
In this webinar, Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.