Gerry Preece, consultant at External View Consulting Group, co-author of Buying Less for Less, and former global director of Marketing Procurement at Procter & Gamble, outlined key guidelines for having the right marketing procurement approach to deliver results.
Ekaterina Walter, senior social media strategist at Intel Corporation, and author of Think Like Zuck, examined the five principles behind Facebook’s meteoric rise and the success of businesses like it: passion, purpose, people, product, and partnerships.
Jenni Bair, LEED AP BD+C, brand marketing manager, Hobart, discussed the brand’s "Get Back to Scratch" campaign, which capitalized on the growing demand for food made the old-fashioned way and positioned Hobart as the go-to source for the equipment required to make these tasty dishes.
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
The Hershey Company: Measuring the Impact of Charitable Efforts on Brand Warmth, Competence, and Behavior
Ed Martin, marketing excellence and CSR insights director at The Hershey Company, shared key learnings from a research study that measures positive brand perceptions, purchase intent, and loyalty from charitable marketing programs.
Steve Paljieg, senior director of corporate innovation at Kimberly-Clark, shared the story behind the "Huggies MomInspired" grant program, which funds innovative product ideas developed by moms.
Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Kyra Whitten, senior director, worldwide communications, Xilinx, Inc., discussed how Xilinx built a social media program to engage its diverse customer base across several industries.
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
Brian Brett, executive director, Customer Research, The New York Times, discussed findings of a national survey examining the cross-platform behaviors of news consumers.
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.
Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.
Sharmila M. Fowler, senior client advisor, Geoscape, and Thomas Tseng, principal and co-founder, New American Dimensions, LLC, discussed why and how to reach Asian consumers.
Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.
Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.
Marcus Startzel, GM of North America, Millennial Media outlined how brands can leverage the benefits of mobile advertising to reach and engage with the right consumer, at the right time, in the right place.
Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.
German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.