Webinar Video
The Digital Black Consumer
Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.
How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is
Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.
The Truth About Smart Moms
Laura Simpson, global director, McCann Truth Central, and David Tucker, deputy director, McCann Truth Central, discussed new research on how brands can earn the respect of moms who are tech-savvy and super influencers in their households.
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Social Publishing Secrets for Building a Better Brand
Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.
American Express Leverages Access and Innovative Tools to Increase Sponsorship Value
David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Driving Innovation at Kraft
Barry Calpino, vice president, innovation at Kraft Foods, discussed how Kraft’s leadership made innovation a strategic priority and shared the story behind how the company has recently risen to a top-tier level of innovation performance in the CPG industry.
Ortho Home Defense: Marketing to Hispanics
Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.
What Women Want: A+E Networks ‘FemiNation’ Research Report
Mike Greco, EVP of Advertising Sales Research and Strategic Insights, A+E Networks, discussed FemiNation, a study that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community, and technology play in women’s lives.
How Romano’s Macaroni Grill Developed a New Brand Ambassador
Brandon Coleman, chief marketing officer, Romano's Macaroni Grill, and Greg Smith, chief creative officer, The VIA Agency, provided insights on how the restaurant renewed its brand platform and how it informed the creation of The Connoisseur campaign.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Lessons from the Road: Intel Applying Neuroscience-Based Research
David Ginsberg, director, insights and market research, Intel Corporation, discussed how Intel has been deploying various approaches to understanding unconscious-based consumer insights for the past two years.
The Role of Culture and Identity in Creating Meaningful Connections with the LGBT Community
Esther Franklin, EVP, head of SMG Americas Experience Strategy, Starcom MediaVest Group, and Michael Desmarais, VP Strategic Insights and Research, LOGO Networks, explored the role culture and identity play in solidifying strong relationships between the LGBT community and brands.
Bolthouse Farms: How Baby Carrots Became the New Junk Food
Bryan Reese, chief marketing and innovation officer, Bolthouse Farms, discussed the debut of a highly successful campaign to position baby carrots as the new junk food.
Chili's: Creating Social Media Engagement
Christopher Kopenec, digital marketing manager, Chili’s Grill & Bar, discussed how Chili’s has developed highly effective social media strategies and campaign executions to grow their fan base and increase brand exposure.
View and Do: A New Framework for Integrated Marketing
Tom Cunniff, chair of the ANA's Digital Marketing Committee, presented a new framework for evaluating paid, owned, and earned media and creating integrated marketing programs that work.
CMO Conversation with Lisa Baird from the United States Olympic Committee (USOC)
In this webinar, Gary Elliott, former VP, Hewlett Packard, had an in-depth conversation with Lisa Baird, CMO, USOC.
New Directions in Direct Mail
Dan Grantham, editorial director, Deliver magazine, Renee Hall, vice president of Business Development, Dukky, and Jay Minkoff, president, First Flavor, described how new technologies that add digital or sensory elements to direct mail are making an impact and how brands can use them to improve results.
