In this webinar, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
In this webinar, Bonin Bough, vice president of global media and consumer engagement at Mondelez, Rupal Parekh, editor at Ad Age, and Laura Krajecki, chief human experience officer at Starcom MediaVest Group, shared highlights of the 2013 Cannes Lions International Festival of Creativity.
In this webinar, Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.
In this webinar, Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.
In this webinar, Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.
India Wooldridge, vice president and deputy director of McCann Truth Central at McCann, discussed findings from a recent survey that details the perceptions and misconceptions about advertising in 2013.
Joe Pulizzi, founder of Content Marketing Institute, covered a brief overview of content marketing, analyzed the latest research and biggest challenges for content marketers, and shared case studies on content marketing strategies and tactics that work.
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.
David Edelman, principal at McKinsey & Company, shared recent research about consumer behavior in the path to purchase.
Brad Feinberg, group media manager, Miller Lite, Coors Light and new brand innovations at MillerCoors, and Susan Danaher, president and CEO of DPAA, discussed how digital place-based media can be used to leverage brand awareness.
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.
In this webinar, Richard Benyon, CEO of Decideware, and Steven Wales, business development director at Decideware, along with a client partner, presented a model for a comprehensive, structured agency evaluation case study.
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.