Webinar Video
Southwest Airlines Uses Proactive Customer Service to Engage with Customers
Alice Wilson, social marketing, associate manager, Southwest Airlines, and Anne Murray, senior director, marketing communications, Southwest Airlines, discussed how Southwest has continued to grow as an airline, during tough economic times, by inspiring consumer loyalty.
Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
CMO Conversation with Esther Lee from AT&T Inc.
In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Esther Lee, senior vice president, Brand Marketing and Advertising, AT&T Inc.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
CMO Conversation with Karen Quintos from Dell Inc.
In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Karen Quintos, senior vice president and chief marketing officer, Dell Inc.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Best Practices in Internal Communications
Kara Bullock, senior vice president and account director, Tribe, and Lindsay Podrid, vice president and creative director, Tribe, provided case studies from brands that excel in internal communications and discussed tips for success in this area.
CMO Conversation with Jon Iwata from IBM
In this webinar, Becky Saeger, former CMO, Charles Schwab, had an in-depth conversation with Jon Iwata, senior vice president, Marketing and Communications, IBM.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
Even Dummies Can Do Agency Evaluation
Ken Lloyd, author, "Performance Appraisals & Phrases for Dummies," and Richard Benyon, chief executive officer, Decideware, discussed how to conduct a successful agency evaluation.
Kraft: The Multicultural Digital Lifestyle: Social, Mobile, Always On
Marla Skiko, EVP, director of digital innovation, SMG Multicultural, discussed the preferences and digital behaviors of U.S. multicultural consumers. Tania Cameron, senior manager CRM-Hispanic segment, Kraft Foods, shared the Comida Kraft case study highlighting U.S. Hispanic digital usage.
The Nine Unwritten Keys to Social Media Planning and Measurement
Owned and earned media make up the foundation of marketing plans today. Rex Briggs, CEO, Marketing Evolution, provided practical tools to build a plan, forecast results, and monitor and measure performance of owned and earned media.
Secrets of Activating Your Consumer Segmentation
Scott Turner, SVP of Agency/Advertiser Sales, GfK MRI, Dr. Lauren Tucker, director of Consumer Forensics, The Martin Agency, and Dr. Eamon Boyle, director of Advanced Model and Research Design, The Martin Agency, discussed how activating a consumer segmentation study can pay big dividends and presented a case study on BFGoodrich’s use of customer segmentation.
Yahoo!: Capitalizing on the Creative Canvas
Angela Reynar, senior director, Category Insights, Yahoo!, Lauren Weinberg, vice president, Insights and Research, Yahoo!, and Brian Levine, president and co-founder, Innerscope Research, discussed cutting-edge research techniques used to understand what engages consumers most effectively and how to best capitalize on larger, innovative ad units.
Understanding Marketing Sourcing Maturity
Paul Duxbury, managing director, Spire, and Steve Lightfoot, communications procurement manager, World Federation of Advertisers, discussed data from a 2010 survey, as well as a soon-to-be-released diagnostic tool, that will help organizations to understand their marketing sourcing maturity.
Why Cross-Cultural Is the Wrong Approach to Multicultural
Fay Ferguson, Co-CEO, and McGhee Williams Osse, Co-CEO, Burrell Communications, discussed a recent study conducted to develop a true portrait of everyday African-American consumers.
