Webinar Video

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Wall Street's View of Madison Avenue: What's Ahead in 2013

Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.

Social Media Marketing: Risks and Rewards

Brad Newberg, partner, Reed Smith discussed the benefits and pitfalls of using social media to connect with customers. He also presented best practices for social media and tips for handling user-generated content.

Understanding How Corporate Trade Can Help Achieve Your Goals

Kevin Farkas, executive vice president, sales and business development, Bill Georges, president, sales and operations, Active International, and Barbara Martino, executive vice president, client development, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.

Asian Americans: A Consumer Segment You Can't Ignore

Sharmila M. Fowler, senior client advisor, Geoscape, and Thomas Tseng, principal and co-founder, New American Dimensions, LLC, discussed why and how to reach Asian consumers.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Using Augmented Reality to Boost Customer Engagement and the Bottom Line

Eoin Comerford, CEO, Moosejaw Inc., Gary Wohlfeill, creative director, Moosejaw Inc., Greg Gunderson, vice president of business development, SpyderLynk, and Thomas J. Foti, manager of direct mail and periodicals, U.S. Postal Service, discussed how augmented reality can be integrated with direct mail campaigns.

Closing the Loop from Ad Delivery to In-Store Purchases and Leveraging Real World Behavior

Marcus Startzel, GM of North America, Millennial Media outlined how brands can leverage the benefits of mobile advertising to reach and engage with the right consumer, at the right time, in the right place.

Krispy Kreme: Reaching Millennials through Integrated Marketing

Brian Little, director of corporate communications, and Tim Sabo, global creative director, Krispy Kreme Doughnuts, along with Jeff Fromm, executive vice president, Barkley, and Mark Logan, SVP, Digital Innovation, Barkely, discussed how Krispy Kreme reached Millennials through social media and integrated marketing.

Good Products Don’t Sell Themselves: How B-to-B Marketers Can Increase Digital ROI

German Sacristan, return on marketing investment developer, manager, America's region, Eastman Kodak Company, discussed how to craft a successful multimedia campaign through personalization and offered 12 ingredients for effective b-to-b marketing.

The Digital Black Consumer

Matthew Barnhill, executive vice president, corporate market research, BET, and Carol Cunningham, VP consumer insights, BET, discussed the findings of a survey BET conducted to explore digital consumption and usage among African-Americans.

How to Use Social Media When You Don’t Know “Exactly” Who the Consumer Is

Eileen Loustau, director, digital and social media marketing, U.S. iShares, BlackRock, discussed how iShares is using blogs to participate in social media, despite being in a highly-regulated industry.

The Truth About Smart Moms

Laura Simpson, global director, McCann Truth Central, and David Tucker, deputy director, McCann Truth Central, discussed new research on how brands can earn the respect of moms who are tech-savvy and super influencers in their households.

Mobile Advertising ROI: Breakthrough Insights

Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.

Social Publishing Secrets for Building a Better Brand

Jon Steinberg, president and COO, BuzzFeed, and Andy Wiedlen, Chief Revenue Officer, Buzzfeed discussed the growing importance of social content and how brands can get involved with it.

American Express Leverages Access and Innovative Tools to Increase Sponsorship Value

David Eisenberg, senior manager, Global Sponsorship Marketing, American Express, discussed the evolution and implementation of the company's new tools for sponsorship activation.

Maximize Digital Advertising in a Customer-Centric Marketing Strategy

Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.

Driving Innovation at Kraft

Barry Calpino, vice president, innovation at Kraft Foods, discussed how Kraft’s leadership made innovation a strategic priority and shared the story behind how the company has recently risen to a top-tier level of innovation performance in the CPG industry.

Ortho Home Defense: Marketing to Hispanics

Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.

What Women Want: A+E Networks ‘FemiNation’ Research Report

Mike Greco, EVP of Advertising Sales Research and Strategic Insights, A+E Networks, discussed FemiNation, a study that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community, and technology play in women’s lives.

How Romano’s Macaroni Grill Developed a New Brand Ambassador

Brandon Coleman, chief marketing officer, Romano's Macaroni Grill, and Greg Smith, chief creative officer, The VIA Agency, provided insights on how the restaurant renewed its brand platform and how it informed the creation of The Connoisseur campaign.

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