Webinar Video
Marketing to the New Majority: Strategies for a Diverse World
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
The Power of the LGBT Market
Matt Tumminello, president, Target 10, discussed key insights into the LGBT market and how marketers have leveraged these insights effectively.
Multicultural Women as the Shape Shifters of America
Melissa Lavigne-Delville, vice president strategic insights, integrated media, NBCUniversal, discussed a 2011 study about multicultural women.
The Psychology of Sharing
Brian Brett, consumer insights managing director, The New York Times, discussed a recent study that reveals new insights into consumer sharing behavior.
Agency Performance Measurement and Evaluation
Bruno Gralpois, head of global marketing operations, Visa Inc., discussed how performance evaluations can be used to drive real, sustainable performance from your agencies.
The Zero Moment of Truth: Shaping Yesterday’s Purchase Funnel
Jim Lecinski, managing director, U.S. sales & service, Google, and author, "Winning at the Zero Moment of Truth," and John Ross, CEO, Shopper Sciences, discussed the “Zero Moment of Truth,” user directed, digital pre-shopping activity.
8 Proven Techniques for Creating New Names
Steve Rivkin, Managing Partner, Rivkin & Associates LLC, discussed eight proven techniques for generating names for new products, services, and companies.
Success in Mobile: Brand Case Studies and Latest Trends
Marcus Startzel, SVP, sales, Millennial Media, discussed the latest trends in mobile and how marketers can take advantage of them in order to meet a variety of marketing objectives.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Social Media: How We Got Here and Where We're Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Outpace the Competition: Five Technologies Marketers Need
Ray Velez, chief technology officer, and Pete Stein, president of east region, Razorfish, discussed a recent report about the five technologies that are changing the business landscape.
The Winds of Change: Market Research
Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.
Managing Advertising Excellence with Procurement
Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.
American Millennials: Deciphering the Enigma Generation
Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
