Webinar Video
American Millennials: Deciphering the Enigma Generation
Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
Agency Relations for Procurement Professionals
Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
Demystifying Marketing Procurement
Gerry Preece, consultant, and Russel Wohlwerth, principal, Ark Advisors, discussed how the marketing procurement space is different from the standard materials procurement space.
Washington and the Internet: Does Washington Want the Truth? (Welcome to the Bully Pulpit)
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
How to Valuate, Activate, and Measure the Impact of Sponsorship
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
How to Speak to Women So They’ll Listen
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
9 Common Email Marketing Mistakes and How to Avoid Them
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
Social Media, R.I.P.-Is What Comes Next What Came Before?
Jonathan Salem Baskin, Author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
Five Key Concepts for Improving Marketing/Finance Connection
Pat LaPointe, managing partner, MarketingNPV, discussed tools that marketers can use to bridge the gap between marketing and finance and to and translate marketing strategies into a language that finance will understand and value.
Cultureography, a New Dimension in Consumer Insight
John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.
LinkedIn for Marketers
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
Everything You Wanted to Know about OBA Self-Regulation
Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
Building Winning Brands in a Radically Transparent World
John Marshall, Senior Partner, Director Brand Strategy, Lippincott, provided strategies for building strong brands through connections, story, experiences, and truth, as well as discussed tips for effectively reaching the future generation of consumers.
ComScore's 2010 U.S. Digital Year in Review and What to Expect
Gian Fulgoni, Executive Chairman and Co-founder, ComScore, and Andrew Lipsman, Senior Director of Industry Analysis, ComScore, discussed ComScore’s 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
Winning Customer Insights: The Cornerstone of Marketing Success
Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.
