mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Sponsorships%20and%20ROI%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fsponsorshiproi2007%0A%0ASponsorships%20are%20another%20marketing%20technique%20which%20have%20only%20been%20assessed%20through%20fairly%20superficial%20measures.%20As%20with%20PR%2C%20most%20of%20the%20%22ROI%22-type%20of%20analyses%20focus%20on%20the%20number%20of%20people%20who%20might%20%28or%20did%29%20become%20aware%20of%20the%20sponsor.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A