mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Gillette%3A%20Shaving%20the%20World%20with%20One%20Stroke%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2F2006gillette%0A%0AThis%20case%20study%20demonstrates%20that%20Gillette%20understood%20the%20power%20of%20the%20Super%20Bowl%20as%20a%20launching%20pad%20to%20reach%20men.%20Equally%20important%2C%20it%20knew%20when%20not%20to%20use%20the%20Super%20Bowl.%20While%20a%20good%20chunk%20of%20the%20audience%20is%20female%2C%20launching%20a%20woman%27s%20product%20here%20would%20have%20been%20wasteful.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A