mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%202008%20Blue%20Cross%20of%20CA%20Perception%20%26%20Name%20Change%20Campaign%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fss_patchin_032608%0A%0AAdvertising%20Director%20at%20WellPoint%2C%20Inc.%20Shelley%20Patchin%20discusses%20the%20work%20done%20with%20Hal%20Riney%2C%20Publicis%20to%20help%20position%20the%20new%20brand%2C%20Anthem%20Blue%20Cross-formerly%20Blue%20Cross%20of%20California%2C%20the%20state%27s%20largest%20health%20benefits%20company-as%20an%20innovative%20market%20leader%20and%20not%20just%20a%20new%20name%20in%20health%20care.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A