mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Television%20Creative%20Benchmarking%20Using%20Actual%20Second-by-Second%20Viewing%20Data%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fss_lotito_012308%0A%0ASpeakers%20from%20Media%20IQ%20shared%20the%20metrics%20for%20three%20types%20of%20campaigns%3A%20product%20versus%20lifestyle%20messaging%2C%20new%20campaign%20versus%20previous%20campaign%2C%20and%20multiple%20executions%20with%20a%20campaign.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A