mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Do%20You%20Have%20Pull%3F%20Predicting%20Consumer%20Pull%20via%20Emotional%20Attachment%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fss_reisman_052008%0A%0AMarketers%20seek%20to%20understand%20how%20consumers%20select%20brands%20and%20media.%20According%20to%20NewMediaMetrics%2C%20comprehending%20this%20concept%20rests%20in%20understanding%20emotional%20attachment%20and%20%22pull.%22%20Based%20on%20academic%20findings%20about%20the%20attachment%20between%20mother%20and%20child%2C%20NewMediaMetrics%20provides%20a%20quantitative%20way%20to%20measure%20consumers%27%20emotional%20attachments%20to%20brands%20and%20media.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A