mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Integrated%20Marketing%2C%203rd%20Edition%3A%20Barriers%20and%20Opportunities%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fwp_imc_052008%0A%0AKey%20issues%20include%20optimizing%20the%20marketing%20mix%2C%20integrating%20messages%20across%20the%20marketing%20spectrum%2C%20managing%20multiple%20communications%20partners%2C%20and%20measurement%20of%20the%20effectiveness%20of%20each%20medium%20individually%20and%20the%20mix%20as%20a%20whole.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A