mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20ROI%20and%20Conversation%E2%80%94Separated%20or%20Joined%20at%20the%20Hip%3F%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fss_jaffe_033109%0A%0AJoseph%20Jaffe%2C%20President%20and%20Chief%20Interrupter%20at%20Crayon%2C%20discussed%20how%20conversations%20using%20social%20media%20require%20different%20marketing%20metrics%20than%20traditional%20media%20campaigns.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A